Hotjar is a website heatmap and behavior analytics tool that helps you understand how users interact with your clients' websites. It tells you which elements of a website are clicked on the most, how far users scroll down, and where they drop off, among dozens of other helpful insights.

Its functionality includes:

• Heatmapping — Hotjar's heatmap reports cover your client's website with colors, from dark red (hot spot) to blue (cool spot), so you can see where users are spending the most time.
• Visitor recordings — These let you re-watch specific sessions and see how users interacted with your website.
• Conversion funnels — You can add up to 10 funnel steps to track user journeys across other areas of your client's site.
• Form analytics — With Hotjar, you'll know which forms are best at converting leads.
• Feedback polls — Set up customizable surveys to collect specific feedback from your site visitors and users. visitors.
• Google Analytics integration — You can bidirectionally integrate Hotjar with your clients' Google Analytics accounts. This adds even more data to the mix and makes it more clear what the users are doing on your site and how those results connect to your funnel.
• Performance reporting — Hotjar's remarkably granular Status, Earned Value, Progress, and Trend reports make it easy to go above and beyond when it comes to building client relationships around transparency and expertise.

While there aren't agency-specific tools for Hotjar, you can connect an unlimited number of sites. Each comes with a unique Hotjar tracking code.

Pricing: Hotjar's pricing varies, depending on whether you want to use heatmaps/recordings, surveys/feedback, or user interviews. It's best to set up a custom package on Hotjar's website.

2. Crazy Egg

Crazy Egg is a comprehensive website optimization tool designed to help you understand user behavior on your site. Like Hotjar, it offers heatmaps, recordings, A/B testing, and surveys to gather insights and optimize the user experience.

Top features include:

• Heatmaps — Visual representations of where users click, scroll, and hover.
• Recordings — Session recordings to see how users navigate your site.
• A/B testing — Tools to compare different versions of your web pages and determine which performs better.
• Surveys — Customizable surveys to gather feedback directly from users.
• Traffic analysis — Insights into user traffic and behavior patterns.
• CTA creation tool — Use Crazy Egg to create pop-ups and sticky bars, without leaving the application.
• Client reporting — Detailed visual reports make it easy for agencies to show clients exactly how their websites are performing and which areas need improvement.
• Agencies can use Crazy Egg's heatmaps and session recordings to gain deep insights into user behavior, which helps in crafting more effective strategies for improving client websites. And The customizable surveys enable your agency to tailor feedback forms specific to client needs, collecting precise data to inform decision-making.

Pricing: Crazy Egg offers several pricing plans suitable for agencies:

• Plus: $99 per month, ideal for smaller agencies with a couple dozen clients.
• Pro: $249 per month, offering a more extensive set of features and higher usage limits.
• Enterprise: $499 per month, best for large agencies that need high limits, priority support, and SSO.

3. BugHerd

BugHerd is a visual feedback and bug tracking tool specifically designed for websites and web applications. It allows agency teams to collect, manage, and act upon website feedback efficiently by turning it into actionable tasks.

Its best features include:

• Point-and-click feedback — Users can provide feedback directly on the webpage using point-and-click annotations.
• Task management — Automatically creates tasks from feedback that can be tracked and managed within the tool.
• Error screenshots — Provides automatic error screenshots to give developers context for bug fixes.
• Commenting — With a built-in communication tool, project managers, marketers, developers, and QA testers are always aligned.
• Client collaboration — Enables clients to leave clear feedback without needing technical knowledge.
• Integration capabilities — Integrates with popular project management tools like Trello, Jira, and Slack.

For agencies, BugHerd simplifies the feedback process by allowing clients to pin notes directly on the website. And it converts client feedback into clear, actionable tasks, making it easier for agencies to manage and prioritize work. This improves the client experience by eliminating misunderstandings and making back-and-forth communication more efficient.

Pricing: BugHerd offers various pricing plans suitable for agencies and businesses:

• Standard Plan (5 members): $39 per month, includes essential features for small teams.
• Studio (10 members): $69 per month, includes video feedback widget to streamline communication.
• Premium Plan (25 members): $129 per month, offers additional features and higher limits, suitable for growing teams.
• Deluxe Plan (50 members): $249 per month, ideal for larger agencies with extensive feedback and tracking needs.
• Enterprise Plan: Custom pricing, for scaled agencies.

4. Marker.io

Marker.io is another feedback and bug tracking tool, specifically designed for seamless collaboration between agencies and clients. It allows users to report bugs and provide feedback directly on the website, which can then be automatically integrated into popular project management tools.

Its core capabilities include:

• Visual bug reporting — Users can capture screenshots and annotate them directly on the website.
• Integration with PM tools — Seamless integration with Jira, Trello, Asana, GitHub, and Slack, enabling efficient workflow management.
• Console logs — Automatically captures console logs to provide developers with more context.
• Annotations and comments — Allows for detailed annotations and comments to clarify issues.
• Developer-friendly reports — Generates detailed reports that are easy for developers to understand and act upon once you receive client approval.

For agencies, Marker.io reduces the need for lengthy emails and meetings by simplifying the process of collecting detailed feedback from clients. It reduces the time spent on interpreting feedback and diagnosing issues, enabling agency teams to focus on delivering high-quality work.

Pricing: Marker's Team pricing is $99 per month and includes 15 members. For larger agencies, an enterprise plan with custom pricing is needed.

5. zipBoard

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zipBoard is an online visual feedback and bug tracking tool that makes it easy to review and approve website changes directly on the page. It streamlines collaboration between teams and clients, making it easier to collect feedback and track issues.

Top agency features include:

• Visual feedback — Allows users to provide feedback directly on the webpage with visual annotations.
• Bug tracking — Converts feedback into trackable tasks with detailed information for developers.
• Screen recording — Records user sessions to capture user behavior and issues in real-time.
• Collaborative workspaces — Offers collaborative workspaces where team members can discuss and resolve issues.
• Screen capture and annotations — For complex issues, collaborators can share screenshots with detailed annotations of what they're describing.
• Integration with top PM tools — Integrates with tools like Jira, Trello, and Slack to streamline workflows.
• Client approval workflows — Clients can approve changes directly within the application.

zipBoard makes it easier for agencies to manage and prioritize client feedback, reducing back-and-forth communication. Clients find it easy to leave feedback without needing technical knowledge, which helps in building stronger client relationships.

Pricing: zipBoard's agency pricing is $199 per month, offering up to 5 managers and unlimited reviewers. Larger agencies can request a custom plan.

6. WebEngage

WebEngage is a full-stack customer engagement and retention platform that helps agencies decode customer behavior for their clients through surveys, notifications, feedback forms, and analytics. It focuses on creating personalized user experiences and enhancing customer interactions across multiple channels.

It's core functionalities:

• Surveys and feedback forms — Create intuitive surveys and feedback forms to gather user insights.
• On-site notifications — Configurable on-site notifications to engage users in real-time.
• Behavioral analytics — Tools for cohort analysis, funnel tracking, and understanding user behavior patterns.
• Real-time event analytics — Monitor and analyze user events in real-time to make data-driven decisions.
• Multi-channel engagement — Engage customers through web push notifications, in-app messaging, email, SMS, and more.

The ability to track and report real-time event analytics and user behavior helps agencies demonstrate the value of their services to clients with clear, actionable data. It's best for marketing agencies that need to track user behavior and engagement across multiple channels and access its CDP and extensive suite of campaign orchestration tools (in addition to feedback).

Pricing: WebEngage offers custom pricing plans based on the specific needs and scale of your agency.

7. InMoment

InMoment is a cloud-based customer experience (CX) intelligence platform designed to help businesses capture, connect, and analyze customer feedback across multiple marketing touchpoints. The platform leverages AI and advanced analytics to provide actionable insights that drive business value and enhance customer experiences.

Its best features are:

• Omnichannel feedback collection — Capture feedback from web or mobile apps, email, SMS, and more.
• Advanced analytics — AI-powered analytics to derive insights from both structured and unstructured data.
• Real-time dashboards — Interactive dashboards that provide real-time insights and visualizations of customer feedback, which you can present to your clients.
• Text analytics — Natural Language Processing (NLP) capabilities to analyze open-ended feedback and customer sentiment trends.
• Integration capabilities — Seamlessly integrates with other tools and platforms for a comprehensive CX strategy.

Agencies can use InMoment to get a holistic view of the customer experience, both on and off the website. From there, they can make inferences about the relationships between their off-site experiences and on-site conversions. From there, you can optimize the online experience based on the information they’re looking for.

Pricing: InMoment's pricing is customizable, based on the number of clients you have and the size of their websites.

8. Usersnap

Usersnap is a user feedback platform that enables agencies and product teams to collect visual feedback directly on websites and digital products. It lets users report bugs, share screenshots, and annotate the page to provide context for their feedback.

Its key features include:

• Visual feedback collection — Capture annotated screenshots and provide pinpointed feedback directly on the interface.
• Bug reporting — Users can easily report bugs with detailed context, including browser information, console logs, and metadata.
• Feedback widgets — Embed customizable feedback widgets on your website to collect insights from users in real-time.
• Task management integration — Integrates seamlessly with project management tools like Jira, Trello, Asana, and dev tools like GitHub.
• Collaborative workflow — Facilitates collaboration among agency team members across different departments by centralizing feedback and issue tracking in one platform.

The visual nature of feedback helps reduce misunderstandings and ensures that client needs are accurately addressed. Since it automatically captures detailed technical information with each bug report, saving time for developers in diagnosing and fixing issues. This makes it ideal for agencies primarily involved with web design and development.

Pricing: While the Startup ($69/month), Company ($129/month), and Premium ($249/month) plans offer the features you need, they all have relatively low project limits (25 at the highest). Agencies generally need the Enterprise plan, which includes unlimited projects and collaborators.

9. SurveyMonkey

SurveyMonkey is a platform you can use to run practically any kind of poll or survey. It isn't specifically a website feedback tool, but you certainly can use it as one. The platform offers a drag-and-drop interface for creating questionnaires and surveys with customizable themes, templates, and advanced survey logic.

Some key features are:

• Survey builder — A drag-and-drop interface with a variety of question types, themes, and templates to choose from.
• Survey logic and branching — Create conditional logic for your surveys to display questions based on previous answers.
• Integrations — Integrates with other tools like Salesforce, HubSpot, Marketo, and more for a seamless survey experience.
• AI-powered suggestions —  Create better surveys that maximize customer engagement and quickly find patterns with SurveyMonkey's AI.

As an agency owner, you can use SurveyMonkey for all sorts of client feedback — marketing campaign research, satisfaction surveys, product market research, and customer loyalty surveys. This makes it one of the most essential components of your toolbox, even beyond website feedlack collection.

Pricing: SurveyMonkey pricing starts at $31 per user per month.

10. HubSpot Survey Tools 

HubSpot is well-known for its inbound marketing and sales software, but it also offers Survey Tools, which you can use to get feedback about your clients' web experiences. If you're already using HubSpot for your agency's CRM and marketing, these tools can integrate seamlessly.

Feautres include:

• Drag-and-drop survey builder — Choose from a variety of question types and customize the look and feel of your surveys.
• Net Promoter Score® (NPS) — Quickly get a pulse on customer loyalty with NPS, which asks clients how likely they are to recommend your service.
• Customer Effort Score (CES) — Measure how easy or difficult it is for clients to interact with your website.
• Feedback dashboards — Get a visual representation of key feedback metrics.
• Goal tracking — Set specific goals for each feedback form and track your progress in real-time.
• Pre-made templates — Use pre-designed templates to save time and create surveys that look great and are easy for clients to understand.

If you're already using HubSpot, it's easy to onboard new clients to use the Survey Tools for feedback. You can also integrate your feedback data with other HubSpot tools, making it easy to get a comprehensive view of your clients' website performance.

Pricing: Surveys come free with HubSpot Service Hub, but you'll need a Professional (starting at $450/month) or Enterprise (starting at $1,200/month) plan to access them.

11. Mopinion

Mopinion is a platform you can use to collect website feedlack, analyze it in real-time, and act on it immediately. It offers a variety of feedback form options to collect both quantitative and qualitative data. And it offers a suite of tools for data integration, feedback management, and automation.

Key features include:

• Integrations — Mopinion integrates with popular tools like Google Analytics and Adobe Analytics, which you can pull user behavior information directly from. You can set up behavioral triggers for your clients and use Salesforce and HubSpot integrations to automatically add feedback and contact information to customer profiles. 
• Multiple display options — Mopinion supports modal, embedded, slide-in, and conversational feedback forms.
• Rules-based form triggering — Display forms based on specific events or actions, such as clicking a button or scrolling through a page.
• Complex question routing — Trigger or hide certain questions based on previous answers.
• Feedback analytics — Get real-time insights into your clients' website experiences with customizable dashboards, visual data representations, cross-tabbing, filtering, and sentiment analysis.

You can add as many domains as you like to your Mopinion account, making it suitable for any agency working with a diverse set of clients.

Pricing: For agencies, Mopinion's pricing is entirely custom.

12. GetFeedback

GetFeedback is a versatile customer feedback platform that allows businesses to create engaging surveys and gather valuable insights from customers. It integrates seamlessly with Salesforce, enabling companies to leverage feedback data to enhance customer experience and drive growth.

Its best features include:

• Engaging surveys — Design visually appealing and responsive surveys that engage customers across various devices.
• Salesforce integration — Deep integration with Salesforce to automatically sync survey responses with customer records, providing a comprehensive view of customer satisfaction.
• Multi-channel feedback collection — Gather feedback via email, SMS, web, and mobile apps, ensuring you reach customers wherever they are.
• Advanced survey logic — Conditional questions, branching, and skip logic allow you to personalize surveys for each customer and get more advanced insights into your client's UX.
• Automated workflows — Automatically trigger actions based on survey responses, streamlining follow-up processes.

Agencies can use engaging surveys to collect detailed feedback from clients' customers. Salesforce integration ensures that all feedback data is centralized, making it easier for agencies to manage and analyze customer insights.

Pricing: Prospective customers have to contact GetFeedback directly for a custom quote.

13. TrustPilot

TrustPilot is a third-party rating and review site where customers can leave feedback about businesses. It offers a free review collector widget you can place on clients' websites to gather customer reviews. With a business account, they can respond to them, segment them, and get insights into customer sentiment.

Key features include:

• TrustBox widgets — Display reviews on your clients' websites with customizable TrustBoxes that show off star ratings, review counts, and other important metrics, plus specific widgets for different products.
• Review invitations — Send automatic review invitations to customers after they've completed a purchase or other action on the website.
• AI-powered responses — Respond to reviews faster with AI-generated suggested responses.
• Analytics and reporting — Get detailed insights into customer sentiment, review trends, and other metrics. Filter data by time period, country, and other criteria.
• Integration options — TrustPilot integrates with popular tools like Salesforce, HubSpot, and Google Analytics to help you streamline your workflows.

While you can use it to potentially find feedback about your clients' websites (e.g., if too many customers have problems with the UX), the real value comes from displaying social proof on their websites. Sites with testimonials receive 45% more traffic than those without.

Pricing: Pricing starts at $250 per domain per month.

14. Typeform

Typeform is the classic survey and form builder that allows you to gather feedback, generate leads, and collect any other type of information you can think of. It's great for creating visually appealing and interactive forms that engage customers and improve response rates.

Key features include:

• Easy-to-use form builder — Create surveys, quizzes, contact forms, order forms, payment forms, or any other type of form with a drag-and-drop interface.
• Customizable templates — Choose from a wide selection of pre-made templates or create your own custom design.
• Advanced question types — Use multiple choice, open-ended, rating scales, and other question types to gather different types of feedback from customers.
• Multi-language support — Build forms in multiple languages to cater to clients with international customers.
• Conditional logic — Display or hide questions based on previous responses for a more personalized and efficient form (not available on mobile builder yet).

As an agency owner, you can also use Typeform for lead generation, client feedback, and other internal processes.

Pricing: Pricing starts at $23 per year, but agencies generally need custom pricing.

15. Survicate

Survicate is a user-friendly software for deploying customer feedback surveys. While it's best for product development insights and validation for marketing campaigns, you can extend its functionality to collecting feedback on clients' websites.

Key features include:

• Active and passive feedback collection — Use pop-up surveys, in-app surveys, and NPS (Net Promoter Score) to collect feedback from customers while they're on your clients' website or after a specific action. Schedule surveys once and run them with no code.
• Audience targeting — Use cookies, user characteristics, or visit properties to target the right users with your surveys.
• Templates and question library — Access a library of 400+ survey templates and pre-made questions to save time and get more accurate insights.
• Extendable platform —  Use Survicate's API and integrations with over 40 tools, including Salesforce, Mailchimp, HubSpot, and Intercom.
• Advanced analytics — Get detailed insights into survey responses with visual data representations and sentiment analysis, and segment data for deeper analysis.

For agencies, joining Survicate's partner program can help you provide additional value to clients and generate revenue for your agency.

Pricing: Survicate's pricing starts at $99 per month for its Business plan or $299 per month for its Enterprise plan.

16. ruttl

ruttl is a visual feedback and collaboration tool designed for web designers, developers, and agencies. It allows you to gather feedback from clients directly on the website, making it easier to make changes and track revisions efficiently.

Key features include:

• Visual feedback — Easily collect visual feedback from clients with comments, annotations, and screenshots directly on the website.
• Collaboration tools — Keep all team members in the loop by assigning tasks, setting permissions, and tracking changes in real time.
• Revision history — Access a complete record of all changes and revert to previous versions if needed.
• Client approval process — Use ruttl's client approval feature for faster and more organized feedback gathering and decision-making.
• Custom branding and white labeling — Unlike most tools on this list, ruttl offers custom branding and white labeling options, allowing you to showcase your agency's branding to clients.

ruttl is best for smaller teams and freelancers who want to improve their feedback and collaboration processes with clients.

Pricing: ruttl offers a free plan for individuals, with paid plans starting at $8 per user per month.

17. UserReport

UserReport is a simple suite of tools you can use to capture feedback on your clients' websites. You can use it to ask for feedback on specific pages or overall website experience (in addition to other questions).

Its best features include:

• Survey widget — Captures NPS scores and demographics data for analysis, as well as custom questions.
• Satisfaction popup — Gater immediate feedback while customers are still on the site.
• Feature prioritization — Users can vote on features they want to see next.
• Device comparison reports — Instantly analyze user behavior across devices to enhance the user experience.
• Fast setup — Set up UserReport on your clients' sites with no coding.

UserReport is more basic compared to other tools on this list, but it can be a great starting point for agencies looking to gather feedback efficiently.

Pricing: UserReport is free to sign up, but premium plans are quote-based.

18. Zonka Feedback

Zonka Feedback is a website feedback tool that delivers real-time insights and analytics, aiding website owners in comprehending their visitors' experiences. It can be customized in multiple ways on your site to gather visitor feedback.

Top features are:

• Multiple website feedback survey formats — Capture different types of feedback with feedback buttons, embedded surveys, exit intent surveys, or pop-ups.
• Measure CX metrics — NPS, CES, and CSAT to get a comprehensive understanding of customer satisfaction.
• Track and analyze feedback — Get real-time feedback at different survey touchpoints, including site browsing, shopping cart abandonment, post-transaction, and post-lead capture.
• Trigger surveys based on events — Set up triggers to survey customers a few seconds after they've completed a specific action, maximizing survey response rates.
• Alerts — Receive alerts in real-time when a customer gives negative feedback, allowing you to address issues as soon as possible.

Zonka Feedback is best for agencies that work with ecommerce websites and want to gather insights on customer satisfaction and experience at different areas of the purchase journey.

Pricing: Zonka Feedback starts at $79 per month, but agencies generally need Enterprise plans with custom pricing and unlimited external agents (for when they onboard new clients).

19. Google Forms

Google Forms is a free and straightforward way to collect feedback from your clients' websites. It's quick to set up, easy to share, and automatically saves responses in Google Sheets.

Top features include:

• Customizable surveys — Create custom surveys using various question types, such as multiple-choice, short answer, or dropdown.
• Real-time response tracking — See responses in real time and track changes through Google Sheets.
• Embeddable surveys — Add the survey to your clients' websites, emails, or social media for easy access by their customers.
• Mobile-friendly — Surveys are mobile-responsive, ensuring that customers can give feedback no matter what device they're on.

Google Forms is a good option for agencies on a budget looking for a simple and free feedback tool. It's also good if you don't need to run surveys that often and already use a more comprehensive tool for heatmapping and other feedback gathering methods.

Pricing: Google Forms is completely free to use with a Google account.

20. Birdeye

If you work with local businesses in a space like real estate or retail, Birdeye is a solid tool you can use to gather feedback and manage online reviews while improving their site's SEO performance. It offers a range of features for reputation management, customer communication, and customer experience.

Top features include:

• Review and reputation management — Easily gather reviews from different sites in one place, respond to them, and get insights on customer sentiment. Publish these reviews on clients' websites to improve their conversion rates.
• Customer surveys — Use various survey formats to collect feedback from customers and track their satisfaction levels.
• Webchat — Use Birdeye to communicate with customers right on your site. Get insights into the website's UX, help users navigate it, and turn visitors into leads and sales.

Birdeye is best suited for agencies that specialize in managing online reputations for local businesses (big or small). It can also be a useful tool for gathering feedback from customers who have already left reviews on various platforms.

21. UserBrain

UserBrain is a user testing tool designed to help agencies enhance their clients' websites' user experience and interface by capturing user sessions. It provides a unique approach to user testing, allowing businesses to set up specific tasks and observe real users interacting with their products.

Our favorite features include:

• Recruitment of user testers — Since UserBrain uses real testers, its platform connects you with real people with different backgrounds and demographics to test your clients' websites.
• Task customization — Create tasks that reflect your clients' business goals, such as signing up for a subscription or purchasing a product. When users perform these tasks, you can see how they navigate the site and where they encounter difficulties.
• Video recordings and session replay — Get video recordings of sessions to see how people interact with the website in real-time.

UserBrain is best for agencies looking for a way to validate their designs on real-life users. It can be especially useful for those who work with clients in ecommerce (where UX determines the whole purchase) and SaaS (where the conversion funnel is long and users need to be guided from one page to another).

Pricing: UserBrain's agency pricing is $659 per month, billed yearly.

22. Verint Experience Management

Verint Experience Management is a platform that gathers customers' feedback across different touchpoints and channels to provide a comprehensive view of their experience. It offers various tools for capturing, analyzing, and acting on customer feedback.

Key features include:

• Custom web portals — Create and launch surveys, polls, and feedback forms on your clients' websites and apps.
• Built-in templates — If you don't want to create these from scratch, you can use one of many premade templates.
• Heatmaps and session recordings — Get a visual representation of how customers interact with the website, including where they click, scroll, or hover their mouse.
• ContentSquare integration — Integrate Verint with Hotjar to get the complete picture of what customers are saying and how that translates to their on-site behavior.

This tool is best for mid-sized and larger businesses, thanks to its comprehensive insights, analytics, and product suite (which extends beyond experience management for a full CX automation solution).

Pricing: Verint's pricing is entirely custom, based on the size of your agency and number of clients you'll need to run tests and gather website feedback for.

23. Qualaroo

Qualaroo is an advanced user feedback and customer survey tool that helps agencies collect time-sensitive data from customers. It supports various feedback channels, including web surveys, NPS surveys, polls, and more.

Top features include:

• Targeted messaging — Qualaroo's targeting feature allows you to gather feedback from specific segments of your clients' audience by creating different rules for who sees the survey/poll.
• Question branching — Customize user journeys by creating question branches based on their responses, making surveys feel more personalized and engaging.
• Real-time data dashboard — See the results of your survey in real time through Qualaroo's data dashboard. You can also export this data to use for further analysis.
• Custom reports — You can filter what type of data you want to see and create custom reports that can be shared with your clients.
• AI sentiment analysis — Get insight into customer sentiment through AI-powered analysis and identify areas of improvement for your clients.

Qualaroo is a solid tool for any agency. It's one. the best platforms for NPS benchmarking, and it also offers a unique approach to survey targeting and customization. Plus, it's light — it won't affect client website speed or performance.

Pricing: Qualaroo's pricing starts at $39.99 per month, or $19.99 per month billed annually.

24. FullStory

FullStory is a digital experience analytics platform that helps businesses understand, measure, and improve the user experience on their websites. It combines session replay, heatmaps, and advanced analytics to provide comprehensive insights into user behavior and identify opportunities for optimization.

Here's what it does best:

• Session replay — Replay user sessions to see exactly how visitors interact with your site or app, uncovering pain points and usability issues.
• Heatmaps — Visualize user interactions with click, scroll, and movement heatmaps to understand engagement patterns.
• Advanced analytics — Leverage powerful analytics to segment user data and track key metrics such as conversion rates, drop-offs, and more.
• Error detection — Automatically detect and analyze errors and performance issues to quickly address and fix problems impacting user experience.
• Custom funnels — Build custom funnels to track user journeys and identify where users are dropping off in the conversion process.

Agencies can gain a deep understanding of user behavior and interactions from using this tool, allowing them to provide data-driven recommendations to clients. By identifying pain points and usability issues, you can optimize client websites and apps to improve user satisfaction and conversion rates.

Pricing: Pricing is custom, depending on the plan you choose. You have to book a demo before receiving a quote.

25. Loop11

Loop11 is a user experience testing and usability tool that enables agencies to run remote, unmoderated usability tests on their clients' websites. It helps teams understand how real users interact with their digital products, identify usability issues, and gather actionable insights to improve the overall user experience.

Its best features are:

• Task-based usability testing — Create and assign specific tasks for users to complete, allowing you to observe how they navigate and interact with your site or app.
• Heatmaps and clickstreams — Visualize user interactions with heatmaps and clickstream data to see where users click and how they move through your site.
• Video recording — Record user sessions to capture every click, scroll, and interaction, providing detailed insights into user behavior.
• Screen sharing — Allow users to share their screens during testing for a comprehensive view of their interactions.
• Quantitative and qualitative data — Collect both quantitative metrics (like task completion rates and time on task) and qualitative feedback (comments and ratings) to get a full picture of usability.

The combination of video recordings, heatmaps, and task-based metrics allows agencies to present detailed and compelling evidence of user behavior, which enhances client reports and recommendations.

Pricing: To get the unlimited projects you'd need to successfully run Loop11 as an agency owner, you'll have to purchase the Enterprise plan for $599 per month.

26. Mouseflow

Mouseflow is a comprehensive website analytics tool that combines session replay, heatmaps, funnels, form analytics, and user feedback to help businesses understand user behavior and improve the overall user experience. It provides deep insights into how visitors interact with your website, identifying areas of friction and opportunities for optimization.

Features include:

• Session replay — Watch recordings of real user sessions to see exactly how visitors navigate and interact with your site.
• Heatmaps — Visualize user engagement with click, movement, scroll, and attention heatmaps to identify high and low-interest areas.
• Funnels — Analyze conversion funnels to track where users drop off in the conversion process and optimize the user journey.
• Form analytics — Understand form performance with detailed analytics on how users interact with forms, including which fields cause abandonment.
• User feedback — Collect direct feedback from users through customizable feedback widgets to gain qualitative insights.

Mouseflow is particularly good for agencies working with ecommerce clients. Its advanced features help identify areas of improvement for online stores, such as checkout processes, popup offers, and form fills.

Pricing: Free up to 500 recordings/month or $24 up to 5,000 recordings/month.

27. Pulse Insights

Pulse Insights is a micro-survey platform that helps businesses collect real-time, actionable feedback from their website visitors. By integrating seamlessly into your site, Pulse Insights allows you to ask targeted questions at just the right moment, providing valuable insights to optimize the user experience and drive business growth.

Features include:

• Micro-surveys — Deploy short, contextually relevant surveys to gather focused feedback from users without disrupting their experience.
• Real-time feedback — Collect and analyze feedback in real-time to quickly identify and address user needs and issues.
• Targeted questions — Use advanced targeting options to display surveys based on user behavior, demographics, and other criteria, ensuring relevant data collection.
• Integration capabilities — Integrate Pulse Insights with various analytics, CRM, and marketing tools to enhance data usability and streamline workflows.
• Customizable design — Tailor the look and feel of surveys to match your brand identity and ensure a seamless user experience.
• Next-best action suggestions — Use AI-powered analysis to provide data-driven recommendations for improving the usability of the website.

With Pulse Insights, agencies can capture precise, actionable insights by asking targeted questions, helping them make informed recommendations for client websites. And the non-intrusive nature of micro-surveys ensures high response rates without disrupting the user journey. 

Pricing: Pricing is entirely custom — fill out a form and a rep will reach out to you directly.

28. UseResponse

UseResponse is a comprehensive customer feedback and support platform designed to help businesses gather insights, manage customer inquiries, and build better relationships. It offers a suite of tools including feedback collection, help desk, live chat, and knowledge base functionalities to streamline customer communication and improve service quality.

Features include:

• Feedback and idea management — Collect, organize, and prioritize customer feedback on website design and performance, and organize ideas to drive product development and improvements.
• Help desk — Centralize customer support with ticketing, automation, and workflows to efficiently manage and resolve issues.
• Live chat — Provide real-time support and get feedback from customers directly on your website through integrated live chat.
• Knowledge base — Create and maintain a comprehensive knowledge base to empower customers with self-service options and reduce support load.
• Community forums and customer feedback portal — Foster an online community where users can share experiences, ask questions, and collaborate, enhancing user engagement and support.

With UseResponse, agencies can collect and manage client feedback in one place, making it easier to prioritize and act on valuable insights. And additional help desk and live chat features enable agencies to provide responsive and effective support to clients, improving satisfaction and loyalty. However, it's only viable if your clients already have a customer support team.

Pricing: Prices start at $49 per user per month.

29. Qualtrics

Qualtrics is a leading experience management platform that enables businesses to gather, analyze, and act on customer, employee, product, and brand experiences. It provides powerful tools for creating surveys, gathering feedback, and generating actionable insights to improve user experience and drive business growth.

This is what it does best:

• Survey creation — Design and deploy professional surveys with an intuitive drag-and-drop interface, customizable templates, and advanced question types.
• Experience management (XM) — Manage and optimize customer, employee, product, and brand experiences through integrated feedback and analytics tools.
• Advanced analytics — Leverage AI-driven analytics, sentiment analysis, and predictive intelligence to uncover deep insights and trends in your data.
• Feedback collection — Collect feedback from various channels, including email, web, mobile apps, social media, and more.
• Actionable insights — Transform feedback into actions with automated workflows, real-time alerts, and customized dashboards.

With Qualtrics, agencies can collect and manage client feedback from multiple channels in one platform. They can also use customizable dashboards to create detailed and visually appealing reports that demonstrate the impact of their strategies and optimizations.

Pricing: Qualtrics offers customized pricing plans based on the specific needs and usage requirements of different organizations and agencies.

30. Sprinklr

Sprinklr is an enterprise-level customer experience management platform that helps businesses manage customer interactions across multiple channels, including social media, messaging, chat, email, and more. It provides a unified interface for managing marketing, advertising, research, care, and engagement, enabling companies to deliver consistent and personalized user experiences.

Its suite of tools includes:

• Social media management — Plan, create, and publish content across all major social media platforms from a single dashboard, with advanced analytics to measure performance.
• Customer engagement — Get feedback from customers in real-time through various channels such as your website, social media, messaging apps, and live chat.
• Unified customer care — Streamline customer support with AI-powered workflows, automated responses, and a comprehensive ticketing system to resolve issues efficiently.
• Marketing and advertising — Manage and optimize marketing campaigns across multiple channels, leveraging AI-driven insights and analytics to enhance targeting and ROI.
• Social listening and web analytics — Monitor brand mentions, sentiment, and trends across the web, providing valuable insights into customer behavior and market dynamics.

Sprinklr is best for full-service agencies that need more than just website feedback. Since it incorporates tools for review management and social media marketing, it's more suitable for agencies looking to manage a client's entire online presence.

Pricing: Pricing is customized, depending on the exact features your agency needs.

31. Userback

Userback is a visual feedback tool designed to help businesses collect and manage feedback directly on their websites. With Userback, you can give your clients detailed feedback through screenshots, annotations, and video captures, and it's easier for your team to understand and address issues quickly.

Top features include:

• Visual feedback — Customers can leave detailed feedback with annotated screenshots, screen recordings, and comments directly from your website or application. They can request new features, report bugs, or leave general feedback.
• Session replay tools — When customers submit feedback, you can review the exact steps they took to encounter an issue, making it easier for your team to replicate and address the problem.
• Surveys — Conduct NPS, CSAT, and other in-app surveys to gauge sentiment and understand the impact of product changes you've implemented for clients.
• Bug tracking — Quickly identify and resolve design and other issues in your product using Annotated Screenshots and technical metadata.

While it's a solid tool for making improvements to clients' websites, it serves a double purpose for your SaaS clients. You can implement the tool on their sites, and they can use it to collect user feedback for their own software products.

Pricing: Pricing starts at $69 per month for smaller companies, but rises to $289 per month for larger comapnies that need more advanced features. All plans come with unlimited projects.

32. Feefo

Feefo is a customer feedback and reviews platform that helps businesses collect, manage, and analyze genuine customer reviews. You can display and promote this feedback on your clients' websites to increase their conversion rates and build trust with potential customers.

Top features include:

• Review collection — Automatically request and collect verified reviews from customers through email, SMS, or on-site widgets.
• Review moderation — Ensure the integrity of feedback with moderation tools that filter out fake or inappropriate reviews.
• Insights & analytics — Gain valuable insights from customer feedback with advanced analytics and reporting tools that highlight trends and areas for improvement.
• SEO and marketing — Enhance your online presence with SEO-friendly review widgets, rich snippets, and integration with Google Seller Ratings to boost visibility and credibility.
• Customer loyalty — Use feedback to identify loyal customers and create targeted marketing campaigns to foster retention and loyalty.

This platform is an excellent choice for digital marketing, e-commerce, and customer experience agencies. With Feefo, you can provide your clients with a comprehensive solution for managing and leveraging customer feedback in ways that drive business growth.

Pricing: Pricing is customized based on the specific needs and usage requirements of each organization. However, it starts at $93 per month for all its core features.

​​​​33. Alchemer

Alchemer (formerly SurveyGizmo) is a comprehensive survey and feedback management platform that helps you design, distribute, and analyze surveys to gather valuable insights from customers, employees, and other stakeholders. With a focus on flexibility and customization, it offers powerful tools to create surveys, automate workflows, and integrate feedback into existing processes.

Its main features include:

• Survey design — Create sophisticated surveys with an intuitive drag-and-drop builder, customizable templates, and a wide range of question types.
• Distribution channels — Distribute surveys through multiple channels, including email, mobile, web links, social media, and embedded website widgets.
• Advanced logic and branching — Use advanced logic, branching, and piping to personalize the survey experience and gather more relevant data.
• Data analysis and reporting — Analyze survey responses with robust reporting tools, cross-tabulation, and visual dashboards to uncover actionable insights.
• Integration and automation — Integrate with popular business tools like Salesforce, HubSpot, and Slack, and automate workflows to streamline feedback management.

Progress tracking and real-time notifications offer additional features for agencies to keep track of survey progress and respond promptly to feedback. It's best for agencies working with larger teams that need a comprehensive platform to manage multiple surveys across different client accounts.

Pricing: Starts at $55 per user per month, going up to $275 per user per month for full access.

Duda is a website builder that doubles as a website feedback tool.

We're a website builder for agencies. But we also have a built-in feedback tool that makes it easy for your clients to leave comments and suggestions on their websites. This feature is especially useful during the design process, allowing you to collaborate with your clients directly on the website.

The workflow with Site Comments typically follows these steps:

• Internal review — Teams can first use Site Comments internally to refine the site before client review.
• Client access — Clients are given permissions to add comments on the site. Notifications ensure that team members are alerted to new comments, replies, or resolved issues.
• Implementation — Changes are made based on client feedback, which is visible directly on the elements that need revision.
• Final review — Before going live, all comments are resolved and checked to ensure no feedback is left unaddressed.

If you're a web design or development agency, integrating feedback into the site building platform you work with makes your team more productive and improves the client experience.

Final thoughts

As an agency, your success depends on delivering quality work and maintaining good relationships with clients. Using these feedback tools can help you achieve both goals by improving collaboration, communication, and the overall client experience.

Consider incorporating one or more of these tools into your workflow — one for heatmapping and user behavior analysis, one for direct customer feedback, one for real-life user testing, and one for surveys and comprehensive feedback management.

With the right tools, you can gather valuable insights and deliver the best possible UX for your clients' websites.