What Duda does allow, though, are a number of key actions including:

• Accessing site data
• Reading, creating, and modifying collections
• Site management
• Team and client management
• Content creation
• Store management

A list of all exposed tools are available within Duda’s developer documentation, as well as the plan levels associated with each tool.

How Duda’s MCP server can automate agency workflows

Duda’s MCP server gives agencies the ability to automate a wide variety of workflows, turning what were once multi-step, manual processes into seamless, AI-driven actions. Instead of logging into multiple platforms, copying information between systems, or manually publishing content, teams can trigger complex tasks with a single natural language request.

For example, an account manager might ask their AI assistant to create and publish seasonal blog posts, update store inventory across multiple client sites, and generate a performance report—all within the same session. By connecting Duda’s MCP server with other MCP-enabled tools such as HubSpot, Jira, or Monday, agencies can orchestrate entire cross-platform campaigns without breaking stride. 

This shift not only shortens turnaround times but also allows agency staff to spend more energy on strategic initiatives that drive measurable client growth. Below are more concrete ways agencies can take advantage of Duda’s MCP server today to streamline their business processes.

Publishing blogs at scale

Agencies managing content marketing across multiple clients can use Duda’s MCP server to centralize and accelerate blog production. For example, a single natural language command such as “Research current home renovation trends, draft three 1,200-word blog posts with SEO-optimized titles, and publish them as drafts to all active real estate client sites” can replace days of manual work. The AI assistant handles topic research, drafting, formatting, and uploading directly into the Duda CMS. Seasonal campaigns like “holiday gift guides” or “back-to-school specials” can be launched for dozens of clients at the same time, ensuring consistent quality and precise timing across all campaigns.



Automating client reports

Reporting often requires pulling data from multiple platforms and formatting it for presentation. With Duda’s MCP, an account manager can request, “Generate a monthly performance report for all e-commerce clients, including top-selling products, traffic by device, and conversion rates, with charts formatted for Google Slides”. The AI retrieves analytics, processes the information into visuals, and prepares the file for delivery. This reduces report preparation from hours to minutes and allows agencies to offer faster, more frequent reporting, enhancing client satisfaction.

Creating collections

Structured data collections such as product catalogs, service listings, or event calendars can be updated in bulk using MCP. An agency supporting a chain of boutique hotels could have the AI gather local tourism events, standardize the details, and push them into a “Local Events” collection on each hotel site. Similarly, an e-commerce agency could sync product data from a supplier database into multiple client stores, ensuring inventory details remain accurate without manual uploads.

Orchestrating cross-platform workflows

For agencies managing several tools, Duda’s MCP server can coordinate actions across platforms. A lead generated in HubSpot could trigger a Duda site update, create a task in Jira for a new landing page, and send a notification in Slack. For campaign launches, a single request such as “Create a seasonal landing page in Duda for each retail client, link it to their email automation in HubSpot, and set up tracking in Google Analytics” can flow through all connected systems without switching between applications.

Accelerating onboarding and client setup

Onboarding new clients usually involves multiple steps: creating the site, adding initial content, assigning permissions, and updating business information. With MCP, agencies can condense this into a single request: “Create a new site using our retail template, set business info from the client’s intake form, add the client’s marketing manager as an editor, and publish the About and Contact pages”. This method shortens delivery time while ensuring the process follows a consistent standard for all clients.

Rapid store and product updates

For eCommerce clients, time-sensitive store updates such as flash sales or inventory changes can be completed instantly with MCP prompts. For instance: “Add three new product variations to the Summer Collection, update pricing for the August promotion, and publish to the store”. Agencies can also perform batch updates across multiple client stores, a capability that is especially valuable during peak retail seasons.

Much, much more

Hopefully by now you’re beginning to see the potential. Natural language commands can be chained together, leveraging the inherent skills LLMs possess like content writing and research, to create powerful, complex automations.

Below are a few specific prompt examples based on a fictitious website “Balloonatics.” Please do not actually add Amy as a client to your website, she’s far too busy writing emails for Duda to operate a balloon business.

• “Add amy@duda.co as a client to my site Balloonatics.”
• “How many form submissions did my website Balloonatics get last month?”
• “Research interesting topics about balloons, then write three 1400-word blog articles in paragraph format. Then, add those articles as draft blogs to my site Balloonatics.”
• “Create a detailed site performance report with charts for my site Balloonatics. Include site traffic by source and device, form submissions and top 10 visited pages.”
• “Create a new collection on my website Balloonatics, then fill it with potential balloon animals. One column should be the name of the balloon animal, while the other should be a ranking of how difficult it is to make, rated either easy, medium, advanced, or expert.”
• “Republish my site Balloonatics.”

A glimpse into the future of agency operations

AI tools, enabled by technologies like Duda’s MCP server, have the potential to fundamentally reshape how digital marketing agencies operate in the coming years. As LLMs become more capable and MCP adoption spreads across industry-standard tools, agencies will be able to manage an unprecedented volume of client activity with far fewer manual interventions. 

Routine yet essential tasks—content publishing, reporting, data entry, and cross-platform updates—can be executed instantly, enabling agencies to scale their services without adding headcount. This level of operational elasticity could open the door for agencies to take on more clients, deliver faster turnaround times, and offer new service tiers that were previously unprofitable due to labor costs. 

The ability to deliver higher-value results in shorter timeframes positions agencies not just as service providers, but as innovation partners capable of driving digital transformation for their clients.

Looking ahead, the real opportunity lies in how agencies leverage MCP to move from reactive service delivery to proactive, insight-driven campaigns. By connecting Duda’s MCP server with analytics platforms, CRMs, and advertising systems, agencies could create automated feedback loops where performance data directly informs new marketing actions. 

Picture a scenario where a sudden spike in product sales triggers automatic creation of a targeted upsell campaign, complete with updated landing pages, personalized email flows, and social ads, all without requiring a human to initiate the process. 

Such capabilities will allow agencies to anticipate client needs, respond to market changes in real time, and differentiate themselves in an increasingly competitive industry. Ultimately, MCP-powered automation could free agency teams to focus their expertise where it matters most: strategy, creativity, and building long-term client relationships.

This is a really exciting time to be building websites.

Duda MCP FAQ