Nobody doubts that the pandemic forced the travel, tour management, and activity industries to struggle for most of 2020 and the first part of 2021. The businesses in these sectors that survived the challenges brought on by COVID-19 almost universally did so by building up their online presence and revenue streams. These actions were necessary because tour and activity operators needed to maximize returns during the global downtrend in travel and put themselves in a strong position to take advantage of consumers' post-pandemic appetite for in-person experiences.
According to David Schlep, the CEO of TUI Musement, online booking platforms will enjoy rapid recoveries in the months ahead. According to Schlep, 2019, the previous banner year, will pale against business growth expected by 2023.
It's also important to note that even before the emergence of the coronavirus, well over
80 percent of bookings for these kinds of businesses occurred online, with no direct human interaction.
With good progress being made on vaccines and consumers more prone than ever to engage with tour and activity operators through the web, now is the ideal time for SaaS companies that serve these industries to improve and expand on their existing product suites and services.
HOW TOUR & ACTIVITY MANAGEMENT PLATFORMS CAN INCREASE CUSTOMERS & MAXIMIZE monetizable TRANSACTIONS
There are a few key areas in which tour and activity operators are looking to make improvements when it comes to their online presence. SaaS companies that wish to take advantage of this increased interest in their digital products and services should address these customers needs as soon as possible.
The three main areas of innovation for SaaS companies to focus on are:
- Better search visibility
— Consumers regularly search online via Google and other large search engines to find travel, tourism and booking services. However, few searchers will look past the first search engine results page (SERP). Helping your customers achieve higher search rankings increases their revenue and monetizable transactions with your proprietary software. It's a complete win-win.
- Improved end-customer experience
— At this point, the vast majority of consumers expect an excellent experience when engaging with any kind of business or organization online. Tour and activity operators need beautiful, robust websites that are seamlessly integrated with all of the tools they need (like your technology solution) to increase their bookings and enable customers to pay online.
- Easy online presence management
— Odds are most tour and activity operators are not tech-savvy web professionals that have the time to manage numerous online profiles and tools. Whenever possible, the goal of SaaS companies should be to consolidate online presence management features and offer customers a streamlined experience. For example, if an operator updates the list of tours and activities inside their booking technology, these items should also update automatically on any corresponding pages of the website.
Why your Tour & Activity Management SaaS Company Should Partner With Duda
Duda has a long track record of helping all kinds of SaaS platforms achieve their business objectives, including:
- Differentiate your product suite from the competition and capture more market share
- Lower customer churn and decrease user downgrade behavior
- Force adoption of your technology and boost the amount of transactions your team and customers can monetize
- Ensure customers maintain a high-performing online presence to maximize engagement with your booking solution
The following features and capabilities make Duda a favorite website builder of SaaS companies around the world.
Custom Widget Builder
A custom widget builder provides a user-friendly interface for integrating and managing your technology via a native widget within the Duda platform. This seamlessly blends your solution into Duda sites to expand its reach. Duda does not implement any kind of revenue sharing model on these widgets.
Flexible & Extensible API
Duda’s flexible, extensible API enables you to push and sync structured data into the platform to create beautiful websites on the fly with customer information you already have. Simply inject user list-style dynamic data directly into pre-designed sites from any existing data set. Once created and connected, site information can be managed from one preferred data source (e.g. your customer’s account).
Strong Out-of-the-Box SEO
Every second reduced in website load time
raises the user conversion rate by 11 percent. So Duda sites are automatically fined-tuned by our platform to adhere to Google’s Page Experience Best Practices.
Comprehensive White Labeling
Our website builder can be fully white labeled under your brand. Nearly every part of the platform is brandable, including your customer login page, the website editor, site preview tools, automated email communications, and more.
Fully Integrated Websites
No matter how you integrate with our website builder, Duda’s technology allows you to force adoption of your solution by offering integrated, connected websites.
Your customers’ key business data and services information will fully sync between their Duda site and account in your platform. They’ll also have the ability accept bookings directly through their sites using a native widget for your solution created in our front-end widget builder.
No more dealing with embed codes or customer objections due to a lack of a website or inability to access its source code.
With Duda, you can simply expect more new customers, less churn and more revenue.
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