The deals in local businesses were good, but to scale, they needed to go "upstream" to multi-location businesses like franchises. The problem? Franchising is a highly connected community, and Scorpion was an outsider.
So, they pitched an "insane idea": give away a brand new Tesla at the International Franchise Association (IFA) conference. Why? Because attention is the first step to building trust, and trust is the step right before revenue.
At the conference entrance, they parked the Tesla with a giant sign inviting people to visit the Scorpion booth to win. The catch? You had to go to their booth, get your badge scanned, and physically be present at the drawing on day three.
The result was incredible. On day three, hundreds, if not thousands, of people crowded around the booth. They held a live drawing, announced the winner over a loudspeaker, and created a "huge gasp" and a magical, celebrated moment with confetti cannons and music. While only one person won, everyone was there to witness the excitement.
The buzz was electric. After that moment, they were no longer invisible; they were "the company that gave away the Tesla". This bold move worked so well that they went from zero franchise clients to over 100 franchise brands within 2 years. They even repeated the strategy in subsequent years with a Range Rover and a BMW M3.
The key takeaway? In a crowded world, you can't just do good work and hope people notice. You have to rise above the noise and do something bold, different, and memorable. Scaling revenue like this requires the right foundation: impeccable trust with your market, bankable marketing that generates leads, and a repeatable, scalable sales system.
What will be your "Tesla moment" to get noticed?
