This means SEO content needs to reflect genuine experience and expertise in the subject matter. To achieve this, you’ll really need to deeply understand your audience–their needs, preferences, and pain points–to deliver content that ranks, resonates, and provides real value.

Beyond improving SEO performance, knowing your audience well also massively speeds up the content creation process. When you intimately understand the challenges, motivations, and needs of your audience, it’s much easier to come up with great content ideas and craft a compelling story for your readers. 

Marketing and agency leaders can foster this level of expertise in few ways (or, most likely, a combination of all three):

• Hiring writers that already have deep audience knowledge
• Training human writers on the target audience
• Training AI content generation tools on the target audience

OK, so those last two are actually not as different as they might seem…

To train human writers, you’ll need to give them resources to build a solid working knowledge of the audience–things like buyer personas, competitive examples, industry publications, access to industry experts, and more. 

Training AI is not all that different.

Using progressive prompting, you can “teach” an AI tool like ChatGPT to understand your audience before you ask it to write anything at all. Simply create a new chat for each vertical or client, and add all of the relevant information. Any subsequent prompts will use this information to generate much more relevant and valuable content.  Check out our favorite AI prompts for website content creation, SEO, and web building.

However, keep in mind that generative AI is known to hallucinate. So, while AI generated copy is a great starting point, you’ll still need human oversight (and expertise) to verify accuracy. 

Learn how to train AI on your audience and more AI and content creation tips from Andy Crestodina (DudaCon 2023 Recording, AI and Content Creation).

4. Templatize your content 

Another great way to speed up content production is to create templates for common types of content. Templates act as a guide, providing writers with clear direction on layout, tone, and key elements to include, while still allowing room for creativity and customization. 

While not every piece of content will neatly fit into a template, many do. For example, virtually any case study can be told well following the same narrative arc: 

• Set the stage
• Describe the challenge
• Explain the solution
• Show the impact
• Call to action 

Web copy, product descriptions, research reports, landing pages, press releases, emails, and more can often be built quickly using a standard template as a starting point. As an added bonus, templatizing your content can also create a better, more consistent web user experience. 

5. Create a well-defined process 

Creating repeatable and well-defined workflows is a vital step in scaling content production. 



Using a project management tool like Trello or Asana is key in this process. These tools can be used to track progress, assign tasks, set deadlines, and send reminders. This not only helps in keeping the team on track but also provides visibility into the content pipeline, allowing for better planning and resource allocation.

Establishing clear roles and responsibilities is also key. Each team member should know their specific roles in the content creation process. For example, who is responsible for initial research, who writes the first draft, who handles editing and fact-checking, who is in charge of graphics and layout, and who gives the final approval before publication? This clarity prevents overlap and confusion, ensuring that everyone knows what is expected of them.

6. Repurpose content for different platforms and audiences

Scaling content effectively often involves smart strategies like repurposing and personalizing high-performing content. This approach allows content teams to extend the reach and impact of existing content by adapting it into various formats and audience segments, saving both time and resources in the process. 

For example, an eBook can be repurposed into a series of blog posts, videos, social media posts, and much more, enabling your team to spin up a lot of different marketing assets very quickly.

Similarly, a high-performing landing page can be repurposed and personalized to meet the needs of new audience segments with minimal effort.

7. Use a content calendar 

An content or editorial calendar is a powerful tool for content scaling, especially when managing a high volume of content across various projects, platforms, and clients. It acts as a strategic planner, enabling you to map out content on a large scale, ensuring that you're not just producing more content, but doing so in a structured, well-organized manner.

An editorial calendar enhances team collaboration and coordination, which is crucial when scaling content production. It provides a clear overview of what needs to be produced, by whom, and when, facilitating efficient workload distribution and ensuring that all team members are aligned with the content strategy. This is particularly beneficial when working with larger teams or when coordinating across different departments or with external collaborators.

If you don't have a content management tool already in place, a simple Google Sheet is often a great place to start.

8. Leverage AI at every step of content creation 

Generate content ideas 

Using AI to generate content ideas can substantially speed up the content creation process. AI tools can swiftly analyze current market trends, competitor content strategies, and consumer behaviors, providing a wealth of data-driven insights. This helps content strategists quickly identify content gaps and opportunities that might otherwise go unnoticed. Agencies can leverage these insights to quickly brainstorm and validate content ideas that are more likely to resonate with their target audiences. 

Outline content

Use AI to speed up the outlining process. Use a tool like ChatGPT to suggest headings, subheadings, and key points that should be covered to ensure comprehensiveness and relevance. AI can identify patterns and elements that have historically performed well, allowing content creators to craft outlines that are more likely to engage readers and rank higher in search engine results. 

Write first drafts 

There are few things more frustrating to a writer than staring at a blank page. AI can help overcome writer's block by generating initial draft content based on the topic, target audience, and keywords. An AI tool can provide the basic structure, suggest ideas, or even draft entire sections of content, allowing writers to focus on refining and adding a personal touch rather than starting from scratch. 

Revise content

AI also makes editing content much much faster. When writers spend a lot of time looking at the same piece of content, it’s easy to miss errors. AI can be a fast and effective proofreader. Use it to identify and correct grammatical errors, including fixing punctuation, spelling, and syntax issues. You can also use AI to adjust the tone to ensure it aligns with the intended audience or brand voice, shorten or lengthen copy to fit a design, and much more. 

Optimize content for SEO 

AI for SEO is a game-changer. AI algorithms can analyze data, including search trends and user behavior, to provide actionable insights for SEO optimization. AI tools can also help with on-page optimization. For example, use Duda’s native AI Assistant to instantly generate web copy, titles, headlines, meta descriptions, alt text, and more with the click of a button. 

Best tools for scaling content

Duda’s AI Assistant 

Built right into the Duda platform, our AI Assistant takes content scaling to the next level. Accelerate your most time-consuming content and web building workflows with pre-engineered prompts built right into the platform.

Use Duda’s AI Assistant to instantly generate compelling content, improve existing copy, and adjust text to fit the design of the web page or match the right tone of voice. The tool can also generate keyword-rich SEO metadata in seconds, including titles, descriptions, alt text, and more.

ChatGPT 

ChatGPT is a powerful generative AI tool that can significantly speed up the process of creating articles, blog posts, social media updates, and more. Use ChatGPT to brainstorm ideas, create outlines, and even generate initial drafts, so your content team can focus more on refining and customizing content. 

Effective content scaling drives business growth

Content scaling is essential for businesses and agencies aiming to amplify their impact and foster growth. By efficiently producing high-quality, diverse content at scale, organizations can significantly boost their online presence and audience engagement.

When you unlock the power of content at scale, you can effectively transform your or your clients’ digital footprint, turning your audience into dedicated followers and customers, and cementing your position as a leader in your industry. 

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