There is a centuries-old philosophical question: 'If a tree falls in a forest and no one is around to hear it, does it make a sound?’ In today’s digital world, the modern equivalent might be: “If you build a website and it doesn’t rank on Google, is it actually on the internet?”
This question highlights why the global SEO market reached $68.27 billion in 2022, according to Emergen Research, with no signs of slowing down. With the ever-growing number of tools promising to boost rankings and drive traffic, agencies have access to powerful features like keyword research, competitor analysis, and rank tracking through third-party SEO platforms.
Third-party tools excel at tasks such as:
These are robust capabilities, but they rest on one crucial foundation: the website itself.
Modern website builders increasingly include built-in SEO features, providing agencies with the tools to manage optimization without leaving the platform. This is especially relevant for self-service platforms, where users need intuitive tools to manage optimization directly within the website builder. However, not all website builders are created equal. Some offer only basic features, leaving a gap in depth and support that agencies need to ensure long-term performance.
This is where Duda steps in.
Duda doesn’t just help you build stunning websites; it equips agencies with integrated tools to build, monitor, and optimize sites for SMB clients. Duda prioritizes built-in SEO alerts, and seamlessly integrates optimization processes into the design workflow.
With Duda, SEO isn’t a separate task—it’s part of the website-building process. Here’s what that means:
Duda provides built-in tools to identify key SEO elements like metadata, indexing settings, and broken links during the design process. By catching these issues before publishing, Duda helps ensure that every site is optimized to perform well in search rankings from the outset.
Integrated SEO features simplify the optimization process by keeping everything within the same platform.
Duda’s AI SEO assistant, for instance, generates metadata and alt text instantly based on page content. This integration keeps your workflow efficient, eliminating the need for extra steps or external solutions.
Duda’s tools detect potential SEO errors during the site-building process, ensuring they’re resolved before launch. This proactive approach prevents avoidable issues from affecting site performance or damaging client trust, as every page is ready for search engines the moment it goes live.
With Duda, essential SEO tools are part of the platform, allowing agencies to manage optimization for SMB clients without additional expenses. This bundled approach helps agencies allocate resources more effectively while maintaining high-quality results.
Duda monitors several critical SEO elements and alerts you when issues arise:
Having these alerts built into your website builder helps maintain good SEO health and ensures you're alerted to issues before they significantly impact your client’s search engine rankings. The key is to have a system that not only identifies these issues but also provides clear guidance on how to resolve them.
And of course, the infrastructure itself needs to be SEO-optimized!
Duda’s infrastructure is designed with SEO at its core, ensuring that every website built on the platform is primed for search engine visibility and performance. From fast loading speeds to mobile-friendly, Duda provides an environment that enhances SEO across the board. Here’s how:
Click here to learn more about Duda’s complete SEO toolkit.
While Duda provides an all-in-one solution for building and managing sites, including site optimization for SEO, third-party tools remain valuable for advanced strategies like competitor research and keyword-driven content creation. Platforms like SEMrush, Ahrefs, or Moz excel at delivering granular insights, making them essential for agencies running advanced SEO strategies at scale.
Let’s be clear: Website builders do not replace traditional SEO tools for most use cases. These tools, like SEMrush, Ahrefs, and others, play a critical role in advanced SEO strategies, offering in-depth analysis, competitor research, and rank tracking that go far beyond what any website builder provides. In fact, Duda itself relies on these tools, demonstrating their importance in crafting a comprehensive SEO strategy.
However, when it comes to building and managing websites for SMB clients, agencies often need a more direct, streamlined approach to site optimization. This is where Duda excels—by integrating essential optimization features directly into the website creation process. With built-in tools for monitoring and enhancing SEO, Duda allows agencies to efficiently deliver results while staying focused on what matters most in the web design context: creating high-performing websites that drive value for their clients.
