Top 10 agency directories to list your agency and win clients
BY Renana Dar • September 15, 2024
0 minute read

If you haven’t already, it’s time to expand your horizons and take a look at agency directories.


I know you’re so used to referrals that you’re pretty skeptical about any other lead-generation channel. But hear me out: while referrals are undoubtedly valuable (90% of agencies cite them as their top source for new leads, according to HubSpot’s Agency Pricing and Financials Report), diversifying your client acquisition strategy is crucial for growth. 


That’s where agency directories come into play, offering your agency access to a vast pool of potential clients, actively searching for services like yours. 


However, with so many directories to choose from, there are many factors to consider. For instance, you’ll need to think about audience relevance, search rankings, and the specific features each directory offers to help your agency stand out.


In this article, we’ll provide you with a rundown of the top agency directories, reviewing their unique features, audience reach, and how they can help you differentiate yourself from the competition. We’ll explore directories that cater to a range of industries and services, from digital marketing and SEO to creative design and web development, ensuring you find the best platforms to showcase your agency and win clients.


1. Digital Agency Network (DAN)


DAN was created with the goal of connecting digital marketing professionals, agencies, and clients by providing a platform where agencies can showcase their work and expertise. 


With impressive numbers such as 146,000+ monthly visits, it’s fair to say that DAN has a lot to offer to its 3,300+ member agencies, operating in 122 cities worldwide. 


One of the standout features of DAN is its curated list of member agencies, ensuring that only high-quality, reputable agencies are showcased. This selective approach boosts the credibility of the platform and helps clients find trusted partners for their digital needs. The directory also includes an extensive blog section (which we enjoy reading) where agencies can contribute thought leadership content, share case studies, and promote their services. 


As for the agencies' profiles, they are quite detailed, allowing agencies to showcase their services, portfolios, client testimonials, and team bios to demonstrate their capabilities. This translates into the advanced search mechanism. Businesses can easily search and filter agencies by location, industry expertise, agency size, and more to find the perfect fit. The “Get Quotes” system simplifies this process even further, allowing brands to submit project details, needs, and budgets, making it easier to connect with the most suitable agency.


DAN offers both free and paid listings. While the free listing provides basic exposure, agencies looking to maximize their visibility can opt for paid membership plans, which offer enhanced features such as priority listing, access to exclusive leads, and opportunities for content promotion on DAN’s blog and social media channels.


2. Spona (formaly Top Digital Agency)


Spona, formerly known as Top Digital Agency (TDA), primarily functions as a directory aimed at connecting businesses with digital agencies. However, it offers more than just a standard directory service. Spona functions as an all-in-one digital project collaboration platform. The platform combines management, financing, and project collaboration in one place and provides tools and features that enhance the matchmaking process between businesses and agencies.


One of the key features is their Spona Connect service, which helps pair businesses with agencies that align with their specific needs, making it easier for businesses to find the right partner. Additionally, Spona has a project management platform, which is designed to support successful project completion and has features that make all phases of the project process streamlined for both clients and agencies. This feature adds a layer of interaction beyond a simple directory listing, turning Spona into a more dynamic platform.


The agency listings are relatively detailed compared to other directories. Agencies can showcase their services, case studies, and expertise, along with information about their team, client testimonials, and contact details. Agencies can also categorize their services, making it easier for businesses to find agencies specializing in particular areas.


Spona offers both free and paid options for listing agencies on their platform. Paid options include many benefits such as award listings, higher brand visibility on their platform, the ability to choose projects, and getting a dedicated Spona advisor for each of your projects while using an end-to-end tool that will help you streamline all of your processes!



3. AdForum


AdForum’s strong focus on advertising, branding, and design makes it a great platform for agencies looking to connect with clients interested in creative services. It has built a reputation as a premier directory, particularly for those in the creative industry. 


One of the coolest things about AdForum is its Creative Library, showcasing an extensive collection (235,000+) of global advertising campaigns and case studies, a major attraction for clients and industry professionals.


Additionally, AdForum provides industry news, insights, and a dedicated awards section, which helps keep both agencies and clients informed about the latest trends and developments in the advertising world. The inclusion of a job board also makes it a versatile platform for agencies looking to expand their teams.


Agencies can create detailed profiles, highlighting their services, case studies, and portfolios, with options for both free and premium listings. The premium option enhances visibility with priority placement, a more comprehensive showcasing of creative work, access to leads and RFPs (Request for Proposals), and analytics tools to track profile performance.


4. Winmo (formally REDBOOKS)

Unlike traditional agency directories, Winmo, formerly known as REDBOOKS, positions itself as a sales enablement tool, offering a unique blend of agency listings, brand information, and decision-maker contacts, making it particularly valuable for agencies looking to proactively generate leads and identify new business opportunities. Another thing to know about Winmo is its integration capabilities with CRM systems, allowing agencies to seamlessly incorporate Winmo's data into their existing sales and marketing workflows. 


One of Winmo's unique features is its predictive intelligence capability which focuses on analyzing historical data and industry trends to forecast potential business opportunities, allowing agencies to identify and pursue new clients before they even start an official agency search.


The platform offers an impressive database covering over 36,000 brands and 150,000 decision-makers, mainly focusing on the North American and UK markets. This wealth of information allows agencies to not only find potential clients but also to understand their marketing spend, agency relationships, and key decision-makers.


As for pricing, Winmo’s services are premium, reflecting the value of the intelligence and tools they offer. It is an investment that works for agencies with a strategic focus on large-scale client acquisition.


5. Agency Spotter 


Unlike some directories that allow anyone to leave a review, Agency Spotter is known for its client-verified reviews. The review mechanism includes a review authentication process to ensure the validity of reviews. This may include verifying the reviewer's relationship with the agency, which adds another layer of trust to the system. In addition, it’s quite comprehensive, allowing clients to rate agencies across multiple categories such as quality, cost, schedule, and willingness to refer. These reviews directly impact an agency's ranking and visibility on the platform. Agencies with higher review scores and more recent reviews tend to appear higher in search results.


Another thing to note about Agency Spotter is its advanced filtering capabilities. Clients can search for agencies based on specific criteria such as location, agency size, industry expertise, service offerings, audience specialty, martech (Duda is in there), or other technologies used, and more.


As for pricing, and much like most agency directories, Agency Spotter offers both free and paid options.


6. Clutch


Clutch is a highly regarded directory for B2B service providers, with a strong reputation among businesses specifically looking for agencies. What sets Clutch apart is its strict vetting process: a dedicated team of analysts conducts in-depth client interviews or evaluates posted reviews to ensure quality and reliability. This provides detailed insights into an agency's performance, making it a preferred choice for businesses seeking in-depth, verified feedback. This focus on authenticity is a significant driver of Clutch’s popularity.


Compared to platforms like Agency Spotter, which offers shorter, more concise reviews that are easier to scan across multiple options, Clutch goes deeper, making it better suited for businesses looking to make more informed, research-backed decisions.


Beyond its comprehensive reviews, Clutch features its Leader Matrices, a unique tool that visually ranks agencies based on two axes: their ability to deliver results and their specialization in specific services. This matrix simplifies the search process, enabling businesses to quickly identify top-performing agencies within their desired niche.

Just note that Clutch’s paid sponsorship model can influence how agencies are ranked or highlighted. While rankings are based on a combination of client feedback, market presence, and expertise, paying for premium placement can give agencies more visibility, which may affect how clients perceive their options.


7. Credo


With Credo, it’s quality over quantity. While its pool of agencies is smaller, it has built a reputation for itself as meeting one of the highest quality standards in the industry, mainly due to its personalized agency matchmaking service in various categories, including SEO (which gets quite a bit of focus at Credo), PPC, content marketing, social media marketing, web design and development, and more. When a business submits a project request, Credo doesn't just provide a list of agencies. Instead, they take the time to understand the business's specific needs and then personally match them with the most suitable agencies from their network. 


For agencies considering Credo, it's important to note that the platform is selective. Not all agencies will make the cut. However, for those who do make it through the vetting process, Credo can provide access to high-quality leads from businesses serious about investing in digital marketing.


As for costs, here’s what Credo has to say on their website:

“Leads in the Network, if not on the Agency Growth subscription, cost from $50-$150 per lead depending on amount of contact information and if Credo has spoken with them and verified the project. You can reduce your cost per lead by approximately 75% with an Agency Growth Network subscription ($249/mo paid quarterly or $329/mo paid monthly).”


8. TopSEOs


Despite its name suggesting a focus solely on SEO services, TopSEOs, founded in 2002, has evolved to cover a wide range of digital marketing categories as the digital marketing industry expanded. Today, the platform evaluates and ranks 280,000 digital marketing companies in its directory across more than 100 categories, including PPC management, social media marketing, content marketing, web design, and many more. Rumor has it that TopSEOs’ rankings are refreshed monthly, ensuring that the information remains current and relevant.


TopSEOs has a free membership option that provides a basic profile and inclusion in the directory. The paid membership option, however, provides an enhanced profile with branding options and the ability to get leads and contact information of those trying to contact your agency.


9. Puddding


Pudding’s forte is case studies. It simplifies the process of finding an agency by matching companies with agencies based on real case studies and proven results rather than relying on reviews or referrals.


Each case study is analyzed, indexed and used to identify matches and agency recommendations.


Another thing to note about Puddding is it allows businesses to quickly get a shortlist of agencies tailored to their project, with the option to request proposals or schedule meetings in as little as 24 hours​.


Puddding’splans and pricing allow for a free and paid listing. The paid options offer additional benefits such as access to public RFPs, private invitations to submit proposals, and more extensive promotion across Puddding's platform​

10. DesignRush


What truly sets  DesignRush apart is its dedication to staying ahead of industry trends and building an active marketplace. The platform consistently publishes industry insights, trend reports, and educational content, positioning itself as more than just a directory—it's an important resource for both agencies and clients.

Additionally, a Google search for "digital marketing agencies" will place DesignRush on the first page, alongside DAN and Clutch, highlighting its broad reach and visibility.


Your next client could be just a directory search away.


Let’s face it: you can’t rely solely on referrals, as they’re not a scalable source of new business and may not always attract the right clients. On the other hand, directories offer a more active approach to client acquisition. Each directory provides unique benefits, from detailed profiles and client reviews to advanced matching algorithms and industry-specific insights.

So what are you waiting for? Get your agency listed!


Headshot of Renana Dar

Renana Dar

Senior Content Writer, Duda.

Did you find this article interesting?


Thanks for the feedback!
A computer screen with a graph on it and a purple background.

How platform ecosystems drive revenue

By Santi Clarke • April 24, 2025
Learn how platform ecosystems drive revenue and why they are essential for the growth of SaaS businesses.

How to make your SaaS platform stickier

By Santi Clarke • April 24, 2025
One of the greatest challenges for SaaS platforms is keeping users engaged long-term. The term “stickiness” refers to a product's ability to retain users and make them want to return. In the context of SaaS platforms, creating a sticky product means that users consistently find value, experience seamless interactions, and continue using the product over time. The following are 7 practical strategies you can take to improve the stickiness of your SaaS solution. 1. Offer websites that help customers build their digital presence One of the most effective ways to make your SaaS platform sticky is by offering websites to your users. Many businesses today need an online presence, and by providing a platform where your customers can easily build and manage their websites, you increase their reliance on your product. When you offer users a website-building solution, you’re helping them create something foundational to their business. Websites, in this case, aren’t just a tool—they become a part of their identity and brand. This deepens their engagement with your platform, as they need your product to maintain and update their site, ultimately making them less likely to churn. Plus, websites naturally encourage frequent updates, content creation, and customer interactions, which means your users will return to your platform regularly. When you can give your users the tools to create something so essential to their business, you make them more dependent on your platform. This creates a higher barrier to exit, as migrating a fully built website to another service is no small task. In fact, websites are some of the stickiest products you can sell, so adding them to your product portfolio can be one of the best decisions you can to keep your customers using your technology for the long haul. 2. Deliver continuous value through product innovation The key to keeping users coming back to your SaaS platform is ensuring that they consistently see value in it. This means not only meeting their immediate needs but also evolving to address their growing demands. Constant product innovation is essential for keeping your users satisfied and invested in your platform. One way to achieve this is through regular updates that add new features or improvements based on user feedback. A SaaS platform that evolves with its users will keep them engaged longer, making it harder for competitors to steal their attention. Encourage user feedback and prioritize updates that create tangible improvements. This creates an ongoing relationship with your users, which boosts stickiness. 3. Offer a multi-product solution Another powerful way to increase your platform’s stickiness is by offering a suite of products or features that integrate well together. When your users adopt multiple products, they are more likely to stay because they become embedded in your ecosystem. The benefits of this strategy are clear. Research shows that once users adopt more than one product, especially when they integrate >4 tools into their workflow, their likelihood of churn decreases significantly. This happens because the more a user integrates into your suite of products, the harder it is for them to switch to a competitor. These users have invested time in learning your ecosystem and rely on it for their day-to-day operations, making it much harder for them to make the switch. 4. Create a personal connection with your users Human connection is one of the most powerful drivers of user retention. People don’t want to feel like they’re using a cold, faceless platform. By offering exceptional customer support, personalized communication, and community engagement, you build a relationship with your users that goes beyond the product itself. Make sure your support team is responsive, knowledgeable, and empathetic. You can also consider offering tailored onboarding experiences to ensure users understand how to make the most of your platform. When users feel like their success matters to you, they are more likely to remain loyal. 5. Leverage data to personalize the user experience Using data to drive personalization is another strategy that can significantly increase the stickiness of your platform. By tracking user behavior and usage patterns, you can tailor the experience to each individual user’s needs. This could mean recommending features they haven’t yet explored or sending them reminders about tools they may not be fully utilizing. Personalization gives users the feeling that the platform was designed specifically for them, making it harder to walk away from. By demonstrating that you understand their unique needs, you can build a stronger connection and ultimately increase retention rates. 6. Focus on seamless integrations and API capabilities To further increase stickiness, consider expanding your product’s ability to integrate with other tools your users already rely on. Whether it’s email marketing software, CRM systems, or social media management tools, seamless integrations add tremendous value by making it easier for users to incorporate your platform into their existing workflows. The more your product can work in tandem with other popular tools, the more indispensable it becomes. In fact, users who depend on integrations are less likely to churn since their entire ecosystem is tied to your platform’s functionality. 7. Encourage user advocacy and community building User advocacy is another powerful tool in building a sticky product. When users feel a sense of community or even ownership over the platform, they become your most passionate promoters. Encourage your users to share their success stories, join community forums, or contribute to product development through beta testing or feedback loops. A thriving user community not only increases user engagement but also creates a sense of loyalty. When users are part of something larger than themselves, they are more likely to remain committed to your platform, reducing churn and increasing lifetime value. Create deep, lasting customer relationships Making your SaaS platform sticky is all about creating a deep, lasting connection with your users. This requires building a platform that continuously delivers value, creating a seamless and personalized experience, and integrating features that keep users coming back. By focusing on product innovation, offering a multi-product ecosystem, and fostering strong user relationships, you’ll be well on your way to reducing churn and boosting user retention. Stickiness isn’t just a nice-to-have; it’s essential for long-term success. Focus on creating a platform that users can’t imagine living without, and you’ll see them stick around for the long haul.

How to support a product you didn’t build

By Shawn Davis • April 24, 2025
Your team is likely pretty familiar with the products they built, but what about the ones they didn’t? Integrated tools can throw a wrench into your support operations, but they don’t have to.
Show More

Latest posts