What’s the sole purpose of an eCommerce site?
Looking good? Having website visitors?
Of course not!
It’s conversions.
In other words: Turning traffic into sales.
After all, the sales you get is how you know if your eCommerce store is successful.
So how can you increase conversions?
Let’s jump in.
Conversion rate optimization, or CRO, is improving your website to increase the number of leads (or sales) you generate. This can be done by tweaking the content, user experience, CTAs, checkout process, and more.
To know if your CRO efforts paid off, you can track metrics and KPIs like conversion rate, the number of conversions, conversions per page, and overall sales with tools such as Google Analytics, or your eCommerce platform stats.
You can optimize your conversions with multiple actions such as improving content and CTAs, optimizing user experience, focusing on the right target audience, creating digital marketing strategies, optimizing the checkout process and more.
So, you’ve done the traffic acquisition part: Your SEO is on point, you’re ranking on search engines and getting a good number of visitors every single day.
Your ecommerce business is doing great then, right?
Only one problem, you need that traffic to convert now.
Here are a few tips that’ll help you convert your visitors into customers.
Your target audience will end up on your product pages one way or another.
They are the most important pages to convince potential customers to buy your product and improve your bottom line.
So let’s optimize them for conversions!
To optimize your product pages and increase conversion rate, you should:
Online shoppers need to be confident that they aren’t entering their credit card or another payment method on a sketchy site when they’re on your checkout page.
Your checkout process needs to be reliable and offer multiple payment options to reduce the number of abandoned carts and improve the overall online shopping experience.
Overall, here are some key points to consider:
Make sure you use the right eCommerce platform, apps or plugins with all the necessary features (Duda) so that your checkout page has a good ecommerce conversion rate.
To help the purchasing decisions and build trust, it’s important to showcase some social proof.
To do so, you can add:
Implementing these changes will help your potential customer make the decision to buy your product, therefore increasing your conversion rate.
One major conversion killer is a slow website. Users expect your website to load basically in real-time, or as fast as they click. A slow website can influence how your ecommerce business is perceived, how professional you look, how trustworthy your online store is.
Here are a few ways you can improve your website’s speed:
There are a few UX and design tweaks you can do to your online store to increase your average conversion rate. But you generally should test them out in A/B tests first, to see if they work out or not before implementing on all landing pages, product pages, or on your homepage.
Somes modifications you can do and test out:
Make sure to track the conversion rate on both the new design and the older one, and add heatmaps to see where users click, scroll, and where you get the highest bounce rate.
You implemented all the aforementioned solutions but your website still doesn’t convert as much as you’d like? Your shopping cart abandonment rate is still higher than your goals? Or maybe you want a little boost during a slower season?
Why not create a promotion!
You can easily create promotions with coupon codes, pop-ups, and banners to attract potential customers (via social media, email marketing campaigns, or other) but also to increase their chances of conversion.
You can implement promotions such as:
Now that you’re well equipped to improve your ecommerce website conversion rate, all that’s left to do is put it in motion!
Make sure the
website builder you use enables you to do all these optimizations.
Duda is the perfect solution to create ecommerce websites that convert; it’s built for speed, easy-to-use, filled with great template designs, and SEO-ready.
