Recently, our AI survey report highlighted AI's transformative impact on the web design industry. The findings revealed that 100% of agency owners are incorporating AI into their web-building processes, with 84% expressing concerns about keeping pace with AI development in 2024.

Undoubtedly, AI is evolving rapidly, asserting a growing influence on agencies' daily operations. Alongside this evolution, many website builders these days incorporate AI capabilities. 

But is what you would normally find in these website builders sufficient to address the complex demands of modern agencies? This article aims to explore this question providing you with all the necessary information to capitalize on AI capabilities beyond what you would normally find in other website builders.

Before delving into specifics, let's establish a common ground by understanding the foundational role AI plays in web building. 

What is AI for web building

AI in web building means harnessing the power of artificial intelligence to optimize the website-building process. It can encompass tasks ranging from constructing entire websites, pages, and sections to generating content for populating those websites, creating images, and even implementing SEO best practices (AI SEO), all within the framework of the website builder.

The benefits are a no-brainer: 

• Efficiency and speed - AI in web building streamlines the design and development process, significantly reducing the time required to create a fully functional website. It’s not just about creating website structures, it’s also about figuring out the content to populate the pages created and crafting images to go along with that content.
• Reduced costs - By automating various aspects of the website creation process, website builders incorporating AI contribute to cost-effectiveness. This is particularly beneficial for small and medium-sized businesses that may have budget constraints but still need a professional and engaging website.
• Elevated SEO - website builders that offer AI SEO capabilities assist businesses in optimizing their websites for better search engine rankings and increased organic traffic.

What AI made for agencies can do for your agency?

For agencies, the advantages listed above are multiplied by the number of websites or accounts the agency is working on. But there are also unique benefits for agencies that have to do with agency processes and workflows:

• Optimizing the discovery and site population processes—AI enhances the discovery process by analyzing client preferences, industry trends, and competitor websites. It provides valuable insights that guide the initial planning stages, which can be pretty time-consuming. In addition, automation tools within AI website builders can efficiently populate content, eliminating a huge bottleneck in agency’s-client processes and reducing the manual effort required during website development 
• Providing higher capacity and scaling possibilities - Agencies can handle a higher volume of projects without significantly increasing costs, allowing for scalability and improved profit margins.
• Inducing creativity - AI doesn't replace creativity but enhances it. By automating repetitive tasks, designers can focus on more creative aspects, resulting in unique and innovative website designs.
• Opening the agency’s pipeline to upsell opportunities - Agencies can expand their service offerings by upselling AI-driven features, such as SEO or content population services.

The trick is, how to use these benefits and capabilities to construct an experience tailored to agencies workflows. 

Enter Duda…

Duda - A website builder with AI made for agencies

Duda’s AI Assistant, an essential part of our website builder, was designed to equip agencies with everything they need to build beautiful, high-performing client sites at scale.

Our advanced AI SEO capabilities, unique to Duda, offering the ability to generate SEO metatags for all site pages in a single click, are industry-first. 

Search Engine Journal described it as the SEO component that is “keeping Duda in the top ranks of website builders.”

This ability to generate metatags for all site pages in a single click, was created with agencies in mind. When you can elevate a client site’s SEO in a click, that means you can address all your clients sites’ SEO, hundreds, or even thousands of them, in minutes. This is a testament to the thought process behind releasing Duda’s features and tools - to allow agencies to work in scale.

Duda’s AI SEO is just one example of Duda’s extensive AI capabilities for agencies. Along with AI-powered content creation and editing and automatic generation of alt text for images, we’ve launched two new AI capabilities just recently, which mark our commitment to our agency customers, making us the prominent choice for web design agencies looking to scale their operations: 

• Bulk alt text generation, allowing the generation of alt text for images, site-wide, in a single click, improving site SEO and accessibility at scale
• AI-powered section creation, allowing the creation of entire sections automatically with native AI, saving valuable time

The whole is greater than the sum of its parts

The right website builder for agencies is a cohesive solution that genuinely improves their operations. It’s not about a specific AI feature; it’s about a mindset aimed at improving agencies' lives at every step of the web design process, from creating the site to populating it with content to defining SEO best practices to improving accessibility and everything in between—all at scale. 

Want a taste of Duda’s AI Assistant? Watch the video: