In addition to the standard website services you provide to your clients, it’s never a bad idea to offer up some marketing help as well. Search engine marketing, running display campaigns, or any other sort of advertising initiatives you can offer help to ingratiate you to your clients and make for a great upsell. But did you know the Duda platform can support you in these efforts too? Much like creating a full-blown Duda website, our website builder can be used to create fantastic landing pages that help drive customer conversion on a specific service or product that your client wants to push.
As you’ve probably guessed (if you didn’t already know), landing pages are often paired with a business’ marketing efforts as a page for their customer to “land” on. This is done by providing information about a specific product or service feature in an ad campaign that links to a landing page that features a buy now button or lead capture form.
If your client is running a Google pay-per-click advertising campaign for a specific product or service, it’s a good idea to have a landing page built in conjunction with their ads. This helps increase conversions because the visitors who are coming to your client’s site by clicking that ad are immediately shown the exact product or service that led them there.
It’s important to point out that landing pages don’t have to be connected exclusively to a web-based campaign. The same can be done with handbills and flyers. You’d simply swap out your client’s normal website URL for that of the landing page on the printed material. It’s also noteworthy that creating a landing page for your client doesn’t hinder on whether they are a responsive website or mobile-only customer.
This is because you can create a landing page using the Duda website builder (we’ve got lots of templates to choose from) under a unique domain or subdomain and then simply have a single link somewhere on the page that sends the visitor back to your client’s main site. In simpler terms, landing pages built on Duda can be completely independent of any existing site your client has.
After building out your landing page and publishing, you will want to choose your own custom domain value, such as landing.example.com. Finally, you’ll want to log in to the domain provider and create the required DNS settings. If you choose landing.example.com as your domain, you will create a CNAME record for the “landing” part of this URL and point it to Duda.
So let’s put this into practice in a real world situation. Say that your mobile-only client, Colleen, owns a business called Colleen’s Cupcakes. Colleen already has a well-designed website and she’s happy with the mobile-friendly version you provided to her because it’s made it easier for her customers to call in orders and get step-by-step directions to her bakery. But Colleen wants to start an advertising campaign to increase the sales of her latest specialty cupcake. To do this, she decides to run Google and Facebook ad campaigns offering a 40% discount on the cupcake for a limited time.
As a reseller, you can take this opportunity to sell Colleen a landing page for her advertising campaign. The landing page could include a message about the sale, pictures of the cupcake and a large call-to-action button, such as a Maps button directing the visitor to her physical store, making it as easy as possible for the customer to act on their interest and increase Colleen’s business. Of course, Duda’s landing pages are fully responsive so no matter what device they come across the ad on, Colleen’s customers will have an optimal user experience.
Landing pages are a great upsell to your clients who aren’t looking for a website overhaul. Without affecting their existing website, you can sell a responsive solution in conjunction with their different advertising campaigns. Leveraging these landing pages can be a great source of revenue for both you and your clients.
