There exists a maximum number your customers are willing to pay, but finding that number is no easy task. Here’s everything your SaaS company needs to know about uncovering this elusive metric.

Studies show most incorrectly priced products are priced too low. Learn to bridge the gap between actual and perceived value, identify maximum customer willingness-to-pay and adopt metric-based pricing for increased profitability.

Small businesses are increasingly expecting specialized SaaS platforms to be one-stop-shops for all of their digital marketing needs — including websites.

You have to get creative when selling to small and mid-sized businesses. That's where growth hacking comes in. Read the article for a complete list of growth hacks for SMB SaaS providers.

Intelligent pricing and packaging can help you capture additional value while simultaneously expanding your TAM. Learn how with advice from pricing expert James Wilton.

A strong multi-product strategy can transform your software into the digital backbone of your clients’ businesses–but only when done right.

Reservations are on the rise, but 3rd-party booking platforms are bleeding your customers dry. Offer them direct booking as part of your all-in-one SaaS solution.

Are you a travel or hospitality SaaS platform looking to grow your business? Uncover how to increase revenue and platform adoption by selling websites.