Increase conversions for your client’s eCommerce store

October 15, 2024
0 minute read

You’ve built an online store for your clients, and maybe they even have a few purchases under their belt. They’re excited about the prospect of making money from their website, and are more enthusiastic about your agency’s ability to transform their brochure-style website into a bonafide retail channel. In short, they’ve cleared the first hurdle towards eCommerce success. However, as an agency you know better than anyone that the phrase “build it and they will come” is total bogus. Results takes effort.


Uploading products to a website is step one. Now, you need to implement the right strategies and features for your particular client to maximize conversions and drive results. Broad strategies like SEO as well as simple tweaks like product images all have an impact on a store’s conversion rate. Free or low cost shipping? Buy now, pay later services? Videos on product pages? Features, offerings, and tools like these all impact the amount of revenue your clients may bring in—but not all features make sense for every client.


SMBs selling large items like furniture may not be able to absorb the cost of shipping, for instance. In-store pickup won’t make sense for an SMB without a physical location. This article outlines a few strategies you can implement to drive conversions for your clients, but understand that every client’s situation is unique.


Table of Contents


That’s why we’re going to start with the most important feature you should implement today before attempting anything else—analytics integration.

eCommerce analytics

Google Analytics (GA4) is your client’s secret weapon for eCommerce growth. Their extensive (and free) analytic solution can vastly improve your client’s understanding of their customer base with insights into which products visitors are looking at the most, where they’re coming from, even what percentage are completing purchases. 


This software relies on “eCommerce events” which represent a wide-range of interactions visitors can take on your client’s store. Things like adding payment information, beginning the checkout process, viewing an item, viewing their cart, etc. Duda has full funnel support for Google Analytics, so capturing these events is the easy part. Acting on that data, less so.


You’ll need to dive deep into this data to understand where your clients are facing bottlenecks in their conversion rates. Maybe you’ll find that 20% of your clients' potential customers are beginning the checkout process, but never completing it. In that case, offering your clients a third-party tool like
Monto’s Abandoned Cart Recovery could be the solution.


You may also consider implementing a new payment method, or free/reduced shipping—two strategies we discuss later in this article.


Truly mastering GA4 is a topic all on its own. Our friends at
SE Ranking have written a great blog about this to get you started. For more advanced strategies, check out this webinar where fan-favorite Andy Crestodina explains how he uses ChatGPT in combination with GA4. You could even explore Google’s GA4 Certification if you really want to test your knowledge.

Shipping

Customers react irrationally to shipping costs. I know I do. While free shipping is a proven conversion booster, it isn’t always the right choice for SMBs. Instead of aiming for free, encourage your clients to aim for less. Studies show that 36% of consumers who abandoned their cart did so because they thought the cost of shipping was too high.


Your clients don’t have to absorb these costs. If they can, they should consider it, but there are other options. Flexible shipping rates, calculated at the checkout, can dramatically reduce the cost of shipping compared to flat fees. This is something that Duda supports out of the box, alongside a steep discount on shipping label purchases.


In-store pickup is another way to reduce shipping costs. We’ve
already written about the myriad of benefits in-store pickup offers an SMB, but eliminating the cost of shipping is absolutely another one. Again, Duda supports this out of the box.

Flexible payments

Consumers pay a lot of different ways, and they’re strict about their preferences. A staggering 50% of consumers have canceled a purchase due to a lack of an acceptable payment method. The solution here is simple, meet your end-users where they are.


Duda supports a variety of payment processors, like Square and Stripe, as well as a litany of payment methods ranging from digital wallets to manual payments. Your clients can cater to digital-first consumers with Apple Pay or Google Pay, which has been shown to increase conversion rates by
as much as 30%, or even old-fashioned checks with in-store manual payments.


Buy now, pay later (BNPL) services, like
Klarna, are another great way to increase conversions. No small amount either! Offering a BNPL service has been shown to increase checkouts by 27% and order values by 21%.


This may be the easiest strategy to implement in this article, and is definitely one worth considering.

High-quality product pages

There’s a lot of talk about the psychology behind how products are presented in retail environments, and online stores are no exception. Small changes can reap great rewards. 


Product pages with videos, for instance,
have been shown to increase add-to-cart events by 37%. This, too, is a feature that Duda supports natively. However, sometimes the best product page is no product page at all.


In certain scenarios, like PPC landing pages, an optimized “Buy Now” button is a better option than a full product page. Expert Neil Patel has
an excellent article on “Buy Now” buttons that explores when to use them, how to maximize their value, and even what color you should make them. You can execute his strategies easily with Duda.

Google Shopping

Consumers heavily research their purchases. In fact, 87% of consumers claimed to research a product before making a purchase. A great SEO strategy is vital here, but so is robust support for Google’s Merchant Center.


Sharing rich product information with Google should be a vital part of your client’s eCommerce strategy. Otherwise, they risk potential customers missing them during this important research phase. Duda stores
natively support Google’s Merchant Center, making it easy to sync your client’s entire product catalog with the search giant.


How are you going to drive client conversions?


This is just a few of the many ways you can improve your client’s conversion rates before the holiday shopping season. Other strategies like paid advertising,
product reviews, and even affiliate marketing can take things to the next level. Ultimately, what works is individual to your client’s unique needs—so don’t be afraid to try something new!


Let us know your holiday shopping strategy in the
Duda Community on Facebook.


Headshot of Shawn Davis

Content Writer, Duda

Denver-based writer with a passion for creating engaging, informative content. Loves running, cycling, coffee, and the New York Times' minigames.


Did you find this article interesting?


Thanks for the feedback!
A screenshot of a plumber's website with a
By Renana Dar May 5, 2025
Many SMBs still hesitate to embrace eCommerce. As the agency partner, you have the opportunity to tear down the perceived walls of eCommerce and show clients how eCommerce can make their business more efficient, accessible, and profitable. Read all about it!
A computer screen with a graph on it and a purple background.
By Santi Clarke April 24, 2025
Learn how platform ecosystems drive revenue and why they are essential for the growth of SaaS businesses.
By Santi Clarke April 24, 2025
One of the greatest challenges for SaaS platforms is keeping users engaged long-term. The term “stickiness” refers to a product's ability to retain users and make them want to return. In the context of SaaS platforms, creating a sticky product means that users consistently find value, experience seamless interactions, and continue using the product over time. The following are 7 practical strategies you can take to improve the stickiness of your SaaS solution. 1. Offer websites that help customers build their digital presence One of the most effective ways to make your SaaS platform sticky is by offering websites to your users. Many businesses today need an online presence, and by providing a platform where your customers can easily build and manage their websites, you increase their reliance on your product. When you offer users a website-building solution, you’re helping them create something foundational to their business. Websites, in this case, aren’t just a tool—they become a part of their identity and brand. This deepens their engagement with your platform, as they need your product to maintain and update their site, ultimately making them less likely to churn. Plus, websites naturally encourage frequent updates, content creation, and customer interactions, which means your users will return to your platform regularly. When you can give your users the tools to create something so essential to their business, you make them more dependent on your platform. This creates a higher barrier to exit, as migrating a fully built website to another service is no small task. In fact, websites are some of the stickiest products you can sell, so adding them to your product portfolio can be one of the best decisions you can to keep your customers using your technology for the long haul. 2. Deliver continuous value through product innovation The key to keeping users coming back to your SaaS platform is ensuring that they consistently see value in it. This means not only meeting their immediate needs but also evolving to address their growing demands. Constant product innovation is essential for keeping your users satisfied and invested in your platform. One way to achieve this is through regular updates that add new features or improvements based on user feedback. A SaaS platform that evolves with its users will keep them engaged longer, making it harder for competitors to steal their attention. Encourage user feedback and prioritize updates that create tangible improvements. This creates an ongoing relationship with your users, which boosts stickiness. 3. Offer a multi-product solution Another powerful way to increase your platform’s stickiness is by offering a suite of products or features that integrate well together. When your users adopt multiple products, they are more likely to stay because they become embedded in your ecosystem. The benefits of this strategy are clear. Research shows that once users adopt more than one product, especially when they integrate >4 tools into their workflow, their likelihood of churn decreases significantly. This happens because the more a user integrates into your suite of products, the harder it is for them to switch to a competitor. These users have invested time in learning your ecosystem and rely on it for their day-to-day operations, making it much harder for them to make the switch. 4. Create a personal connection with your users Human connection is one of the most powerful drivers of user retention. People don’t want to feel like they’re using a cold, faceless platform. By offering exceptional customer support, personalized communication, and community engagement, you build a relationship with your users that goes beyond the product itself. Make sure your support team is responsive, knowledgeable, and empathetic. You can also consider offering tailored onboarding experiences to ensure users understand how to make the most of your platform. When users feel like their success matters to you, they are more likely to remain loyal. 5. Leverage data to personalize the user experience Using data to drive personalization is another strategy that can significantly increase the stickiness of your platform. By tracking user behavior and usage patterns, you can tailor the experience to each individual user’s needs. This could mean recommending features they haven’t yet explored or sending them reminders about tools they may not be fully utilizing. Personalization gives users the feeling that the platform was designed specifically for them, making it harder to walk away from. By demonstrating that you understand their unique needs, you can build a stronger connection and ultimately increase retention rates. 6. Focus on seamless integrations and API capabilities To further increase stickiness, consider expanding your product’s ability to integrate with other tools your users already rely on. Whether it’s email marketing software, CRM systems, or social media management tools, seamless integrations add tremendous value by making it easier for users to incorporate your platform into their existing workflows. The more your product can work in tandem with other popular tools, the more indispensable it becomes. In fact, users who depend on integrations are less likely to churn since their entire ecosystem is tied to your platform’s functionality. 7. Encourage user advocacy and community building User advocacy is another powerful tool in building a sticky product. When users feel a sense of community or even ownership over the platform, they become your most passionate promoters. Encourage your users to share their success stories, join community forums, or contribute to product development through beta testing or feedback loops. A thriving user community not only increases user engagement but also creates a sense of loyalty. When users are part of something larger than themselves, they are more likely to remain committed to your platform, reducing churn and increasing lifetime value. Create deep, lasting customer relationships Making your SaaS platform sticky is all about creating a deep, lasting connection with your users. This requires building a platform that continuously delivers value, creating a seamless and personalized experience, and integrating features that keep users coming back. By focusing on product innovation, offering a multi-product ecosystem, and fostering strong user relationships, you’ll be well on your way to reducing churn and boosting user retention. Stickiness isn’t just a nice-to-have; it’s essential for long-term success. Focus on creating a platform that users can’t imagine living without, and you’ll see them stick around for the long haul.
Show More

Latest posts