It’s no secret that when there’s an economic crisis, marketing budgets take a big hit.
As the global economy continues to struggle and a recession threatens, clients take a tighter approach with their go-to-market decisions, keeping only relevant activities, lowering headcount and trying to reduce costs.
For some
agencies, it can be difficult to even stay afloat under these circumstances. For others, it means operating on leaner margins.
But there are ways to remain successful in any economic climate, and it has to do with efficiency.
For digital marketing agencies that build and manage websites for their clients, or consider doing so, a website builder that is dedicated to agencies' needs and tackles their challenges head-on could really turn things around.
Here’s how
Duda's website builder will help you recession-proof your agency.
It’s time you take a closer look at your processes and understand how you can create more deliverables while saving time and effort and without cutting corners.
As a web design agency, you need to build as many sites as possible while reducing your labor costs but keeping your prices intact.
Simply put, creating websites faster is critical to your margins and profitability.
While it might seem challenging, it really isn’t; you just need to find the right tool to support these goals. That means opting for a no-code website builder that focuses on faster production time with fewer resources, especially human resources.
How does a 50%--75% reduction in build time sound?
Duda’s agency partners routinely manage to reduce build time significantly, which dramatically increases their profitability:
And the list goes on…
But how does that magic happen? Keep on reading.
If your current website builder requires a considerable amount of developers' hours to build and update a website, you’re doing something wrong.
It’s one thing when you’re building a single website, but it’s another when you’re building dozens or hundreds of sites.
You need a website builder that allows you to use your development resources wisely.
Duda’s low-code/no-code website builder provides agencies with the ability to create professional, pixel-perfect sites using our drag-and-drop editor. Combined with our next-generation editor, DudaFlex, there’s really nothing you can’t do with Duda, including complex eCommerce, membership, or showcase sites.
As simple as it is to create sites on Duda all on your own, it can be even simpler using automation.
Manually creating or updating each and every site for your clients? You can’t really scale that way. You need a way to become a website building factory.
Duda is built for agencies serving multiple clients and focuses on enabling agencies to streamline their workflows.
Use Duda’s Dynamic Pages feature to connect a single design with external or internal content collections that occupy hundreds or thousands of listings. That way you can create a multi-page website, such as a site with 500 housing listings, with just a few clicks.
And it’s not just multi-page sites. You can automate the creation of simpler sites using Duda’s API and feed your sales pipeline.
Read on to find out how this automatic flow works.
What if you could replace your traditional lead generation process with a more innovative one that will generate more leads?
Imagine the following scenario:
Instead of just providing prospects with a regular lead form and collecting their data, reviewing it, and then getting back to them, you can create an automatic flow in which prospects encounter an ad inviting them to fill in their details in a form to get an instant site. Once they do so, that form is automatically inserted into a designated site template and a preview link is sent to their email address with your agency’s information.
Or, you can just show prospects their instant site on the spot during a sales demo.
That way you provide prospects with value right off the bat before even speaking to you, which will surely help you qualify them and sell them your agency’s services.
Another way to generate more leads is by expanding your services.
Adding a DIY solution to your offering gets prospects with different needs and expectations to engage with your brand easily.
Duda’s Simple Editor can be added as a revenue channel where prospects create, publish and pay for their completed site, but it can also be used as a sales pipeline from which prospects start creating their sites and then contact your agency to add advanced capabilities.
Don’t focus only on new business, though. Remember, you also have your existing client base.
Did you know that the probability of selling to an existing customer is 60–70%, while the probability of selling to a new prospect is only 5%--20%?
That means that a major part of your potential profit is right under your nose: upselling to your existing clients.
Use Duda’s rich feature set to offer clients added functionalities to their websites such as personalization, membership, and eCommerce. In addition, you can also upsell apps from Duda’s App Store, as an add-on service within Duda’s website builder. For example, you can offer clients chatbot technology, website accessibility solutions and so forth.
The operational side of managing different clients and collaborating with them and with one another can be quite time-consuming.
When your website builder equips you with agency-dedicated tools, you save a lot of time and create an efficient workflow where teams can quickly stay on top of their work and keep projects moving forward.
With Duda’s agency tools, you can work smarter and faster:
This survey by Lucidpress&Demand Metric found that presenting a brand consistently across all platforms can increase revenue by up to 23%!
So branding can affect your bottom line, which is highly important at times of economic uncertainty.
Equally important is client retention. When you offer a white label website builder to clients, you have the opportunity to build deeper client relationships by showing them you are invested in their success and willing to go the extra mile to help them achieve their goals. It’s also a way to differentiate your agency from the competition.
Our white label offering is the most advanced on the market and allows you to completely present Duda’s website builder as your own. This includes the editor, dashboard, analytics, emails, a white labeled support portal and site preview links.
Scaling your agency is not just a matter of reducing your clients' sites' build times, nor is it just about generating more leads or even creating a branded experience.
In order to recession-proof your agency and make your web design operation more lucrative than ever before, you need a holistic approach, a website builder that focuses on all your growth challenges and provides your agency with dedicated solutions.
Want to explore Duda website builder for your agency? Try Duda for free.
