How to add audio to a website

April 10, 2021
0 minute read

You’ve spent a lot of time mapping out a website for your small business customer. You’ve created a beautiful design with great photos, strategically deployed video — and you know what will make it better: the judicious use of sound. 


Sound can be an excellent way to stand out from the competition, help visitors remember information (you know all of those brand jingles in your head?), and build an emotional connection with a brand. Audio can even help with SEO rankings when used in the right way.


In short, audio, when used properly, can be an important component of a website experience. 


Here are several options for embedding audio on a website no matter which CMS platform or website builder you are using.


1. Audio hosting


An easy way to embed audio on a website is by using a sound hosting site, such as SoundCloud or Mixcloud. All you need to do is upload the file and receive an HTML embed code. Then copy and paste the embed code into the web page’s code or WYSIWYG site editor. This works for most CMS platforms and website builders.


2. Add an audio widget on Duda


Duda’s highly flexible website builder platform features numerous special tools that make it super easy to add audio to a website while retaining control over how it looks and functions. First, follow the steps above to add the audio file to a sound hosting site. Then, to add it to your web page, select the audio widget from the menu and add the link to the audio file.


With Duda, you can set the layout, play icon, and sizing options using the Design Editor.


To access the design editor:


  • Right-click the widget, and click Edit Design.
  • If you are using Mixcloud, you have layout, thumbnail display, light/dark color scheme, and sizing options.
  • If you are using SoundCloud, you have layout, play icon color, and sizing options.


3. Use HTML5


You can code audio into your website with the HTML5 <audio> element. When you code it in with the <audio> command and source attribute (src), the default is the browser’s audio default settings. Or you can define some elements of how the audio will play, such as telling it to autoplay or play muted so the user can choose to turn on sound.


Here’s an example from W3Schools:


HTML

 

<audio controls autoplay>

  <source src="horse.ogg" type="audio/ogg">

  <source src="horse.mp3" type="audio/mpeg">

  Your browser does not support the audio element.

</audio>


Or muted:



HTML

 

<audio controls autoplay muted>

  <source src="horse.ogg" type="audio/ogg">

  <source src="horse.mp3" type="audio/mpeg">

  Your browser does not support the audio element.

</audio>


The text between the audio tags will only show if the browser doesn’t support the HTML5 audio element.


4. Add JavaScript


If you’re going to code a file into a website instead of using the Duda widget, we recommend using JavaScript in addition to HTML5. JavaScript provides more control to ensure that the audio is integrated into the site and acts as intended. For instance, it allows you to display play, pause, mute, and other control buttons. Other examples: You can set the default to sound off and allow sound to come on with an easy-to-find controller (this is highly recommended because sound can be distracting), and your script can even be programmed to play certain sounds in response to the user’s actions, such as during a quiz.


Here’s an example for adding a play button and pause controller and script to HTML code:


HTML

 

<audio controls id="music">

   <source src="mj.mp3" type="audio/mpeg">

   Your browser does not support the audio element.

</audio>


<p>Click the buttons to play or pause the music.</p>


<button onclick="play()" type="button">Play </button>

<button onclick="pause()" type="button">Pause</button>


<script>

   var myMusic=    
  document.getElementById("music");


   function play() {

      myMusic.play();

   }


   function pause() {

      myMusic.pause();

   }

</script>




Embedding audio on a website


When you’re ready to take a website to the next level, add some sound elements to it. Duda makes embedding audio simple. And if you need even more control, you can use JavaScript.


When to add audio to a website


Once you’ve understood how to add audio to a website, it’s incredibly important to know when to add audio to your site. There have been some horrific examples in the past, with audio often considered a bit of an afterthought proving more of a hindrance than a help.


However, audio can be hugely important in improving user experience these days, as long as you integrate it into your page at the right time. The best thing to do is consider the following:


Is it completely necessary?


First things first, do you need to add audio to a page? Consider if it is actually necessary and what effect it will have on your page. Does it boost the message or purpose you’re trying to achieve, and does it do so in the most effective manner?


You need to think about the search intent of the user and whether adding audio will add to that. For example, if someone is searching for a definition of what white labelling is, then they may just want a quick block of text to scan explaining. On the other hand, if someone is searching how white labelling works, then a more in-depth piece of audio or video would match that intent more. A good way to understand this is by analyzing the top performing pages on Google for a search term. If they are using audio, then there’s a good chance you should be too.


Consider the environment where people are browsing


Alongside the search intent, you should also consider where people are most likely to be browsing from, and on what device. Is your website more likely to be viewed in a quiet place such as an office, or is the page more likely to be viewed on the move via a mobile browser?


Understanding this can be another factor in when to use sound or not. By adding sound when it’s likely a browser is going to be somewhere quiet, may be more of an irritant for the user and others. Equally, if you believe that a browser will be using the audio in a busy space, for example an app in a food court, then you need to ensure that the sound will cut through the background noise in the environment. Understanding such context will help shape the audio you use and ultimately create a better user experience on your page.


Headshot of Renana Dar

Senior Content Writer, Duda.


Did you find this article interesting?


Thanks for the feedback!
A screenshot of a plumber's website with a
By Renana Dar May 5, 2025
Many SMBs still hesitate to embrace eCommerce. As the agency partner, you have the opportunity to tear down the perceived walls of eCommerce and show clients how eCommerce can make their business more efficient, accessible, and profitable. Read all about it!
A computer screen with a graph on it and a purple background.
By Santi Clarke April 24, 2025
Learn how platform ecosystems drive revenue and why they are essential for the growth of SaaS businesses.
By Santi Clarke April 24, 2025
One of the greatest challenges for SaaS platforms is keeping users engaged long-term. The term “stickiness” refers to a product's ability to retain users and make them want to return. In the context of SaaS platforms, creating a sticky product means that users consistently find value, experience seamless interactions, and continue using the product over time. The following are 7 practical strategies you can take to improve the stickiness of your SaaS solution. 1. Offer websites that help customers build their digital presence One of the most effective ways to make your SaaS platform sticky is by offering websites to your users. Many businesses today need an online presence, and by providing a platform where your customers can easily build and manage their websites, you increase their reliance on your product. When you offer users a website-building solution, you’re helping them create something foundational to their business. Websites, in this case, aren’t just a tool—they become a part of their identity and brand. This deepens their engagement with your platform, as they need your product to maintain and update their site, ultimately making them less likely to churn. Plus, websites naturally encourage frequent updates, content creation, and customer interactions, which means your users will return to your platform regularly. When you can give your users the tools to create something so essential to their business, you make them more dependent on your platform. This creates a higher barrier to exit, as migrating a fully built website to another service is no small task. In fact, websites are some of the stickiest products you can sell, so adding them to your product portfolio can be one of the best decisions you can to keep your customers using your technology for the long haul. 2. Deliver continuous value through product innovation The key to keeping users coming back to your SaaS platform is ensuring that they consistently see value in it. This means not only meeting their immediate needs but also evolving to address their growing demands. Constant product innovation is essential for keeping your users satisfied and invested in your platform. One way to achieve this is through regular updates that add new features or improvements based on user feedback. A SaaS platform that evolves with its users will keep them engaged longer, making it harder for competitors to steal their attention. Encourage user feedback and prioritize updates that create tangible improvements. This creates an ongoing relationship with your users, which boosts stickiness. 3. Offer a multi-product solution Another powerful way to increase your platform’s stickiness is by offering a suite of products or features that integrate well together. When your users adopt multiple products, they are more likely to stay because they become embedded in your ecosystem. The benefits of this strategy are clear. Research shows that once users adopt more than one product, especially when they integrate >4 tools into their workflow, their likelihood of churn decreases significantly. This happens because the more a user integrates into your suite of products, the harder it is for them to switch to a competitor. These users have invested time in learning your ecosystem and rely on it for their day-to-day operations, making it much harder for them to make the switch. 4. Create a personal connection with your users Human connection is one of the most powerful drivers of user retention. People don’t want to feel like they’re using a cold, faceless platform. By offering exceptional customer support, personalized communication, and community engagement, you build a relationship with your users that goes beyond the product itself. Make sure your support team is responsive, knowledgeable, and empathetic. You can also consider offering tailored onboarding experiences to ensure users understand how to make the most of your platform. When users feel like their success matters to you, they are more likely to remain loyal. 5. Leverage data to personalize the user experience Using data to drive personalization is another strategy that can significantly increase the stickiness of your platform. By tracking user behavior and usage patterns, you can tailor the experience to each individual user’s needs. This could mean recommending features they haven’t yet explored or sending them reminders about tools they may not be fully utilizing. Personalization gives users the feeling that the platform was designed specifically for them, making it harder to walk away from. By demonstrating that you understand their unique needs, you can build a stronger connection and ultimately increase retention rates. 6. Focus on seamless integrations and API capabilities To further increase stickiness, consider expanding your product’s ability to integrate with other tools your users already rely on. Whether it’s email marketing software, CRM systems, or social media management tools, seamless integrations add tremendous value by making it easier for users to incorporate your platform into their existing workflows. The more your product can work in tandem with other popular tools, the more indispensable it becomes. In fact, users who depend on integrations are less likely to churn since their entire ecosystem is tied to your platform’s functionality. 7. Encourage user advocacy and community building User advocacy is another powerful tool in building a sticky product. When users feel a sense of community or even ownership over the platform, they become your most passionate promoters. Encourage your users to share their success stories, join community forums, or contribute to product development through beta testing or feedback loops. A thriving user community not only increases user engagement but also creates a sense of loyalty. When users are part of something larger than themselves, they are more likely to remain committed to your platform, reducing churn and increasing lifetime value. Create deep, lasting customer relationships Making your SaaS platform sticky is all about creating a deep, lasting connection with your users. This requires building a platform that continuously delivers value, creating a seamless and personalized experience, and integrating features that keep users coming back. By focusing on product innovation, offering a multi-product ecosystem, and fostering strong user relationships, you’ll be well on your way to reducing churn and boosting user retention. Stickiness isn’t just a nice-to-have; it’s essential for long-term success. Focus on creating a platform that users can’t imagine living without, and you’ll see them stick around for the long haul.
Show More

Latest posts