You’ve heard it before: content is king. From blog posts and lead magnets to social media updates and website copy, the demand for high quality content is higher than ever. However, for small-to-medium marketing firms, creating compelling content for clients can be time-consuming and difficult to scale.
That's where AI comes in.
Generative AI is already revolutionizing content creation–and making it possible for small marketing agencies to quickly and efficiently produce high-quality content at scale.
AI copy generation uses machine learning algorithms and advanced language processing techniques to create content based on provided information, typically in response to specific user prompts. The type of content that AI can produce ranges from simple sentences and paragraph structures to complex articles and product descriptions. While the technology is still in its early stages, AI-generated content is already making waves in the content industry.
The following are 10 ways that agencies are already leveraging AI-generated content to increase their efficiency and scale to meet client demand.
One of the most compelling advantages of AI-generated content is that it can streamline and accelerate the content creation process. Time is money for small marketing agencies, and content creation has historically been very time consuming.
What writer hasn’t experienced the frustration of staring at a blank page with writer’s block? Plus, for most writers, creating a single piece of content typically requires multiple drafts and revisions.
For an agency trying to scale content delivery for their clients, there is a better way to create content quickly–without sacrificing quality. In just a few seconds, AI can analyze existing content, identify patterns, and generate new content that follows a similar tone and style. This saves human writers time by generating drafts at lightning speed, allowing writers to focus on more creative tasks.
Another time-consuming aspect of content creation is often simply coming up with ideas. AI algorithms can help content teams generate new content ideas by analyzing a wide range of data sources, including competitor content and industry trends. This can serve as inspiration for blog posts, social posts, web copy, and many other types of content.
AI content generation makes it possible to create high quality content very quickly. The algorithms can analyze a wide range of data sources, such as social media, online forums, and industry publications, to generate relevant and informative content.
From there, writers can easily build off AI-generated copy and incorporate additional creative elements like humor, anecdotes, original research, and more to create powerful and unique content. Keep in mind that AI-generated content should always be revised by a human author who can take the generated copy to the next level with a human touch.
AI generated content can also be used to create more contextual placeholder text for website builds (instead of lorem ipsum, for example), making it easier for clients to review their in-progress websites with relevant copy already in place.
AI can also assist in optimizing content for SEO–for example, suggesting metadata and incorporating relevant keywords into page copy. This is especially important for small marketing firms that want to optimize their content for search, but lack a full-time SEO resource.
AI-generated content makes it easier to tailor content to specific audiences. AI can create content that resonates with specific demographics by analyzing data on user behavior and preferences. This is especially useful for small marketing agencies with clients from various industries and target audiences. AI-generated content makes it easier for agencies to deliver personalized content to their clients' customers, without overwhelming their content teams.
With the help of AI, agencies can produce more content in less time by automating the most tedious parts of the content creation process. This frees up resources to focus on other areas of the business.
Agencies can gain valuable insights into what works and what doesn't by analyzing user behavior and content engagement data. From there, agencies can more easily fine-tune their content strategies and ensure that they are producing content that resonates with their clients’ target audiences. Furthermore, AI-generated content can be tested and optimized in real time, allowing agencies to respond quickly to changing conditions.
Maintaining consistency in tone of voice across all content is fundamental to a brand’s identity, but it can also be a significant challenge for content teams. AI algorithms can analyze existing content and brand guidelines and quickly produce content that is consistent with a brand's voice and style.
As AI technology evolves, we expect to see improvements in the quality of AI generated content. AI-generated content will become more sophisticated and accurate as more data is analyzed and algorithms are developed. That’s why now is a great time to start learning how to leverage AI content generation for your agency, so your teams will already be confident in using this incredibly powerful tool as it continues to evolve.
Finally, AI-generated content can supplement a marketing agency's overall content strategy. Small marketing agencies can strengthen client relationships and deliver better results by automating the content creation process and producing high-quality, personalized content.
AI-generated content is a game changer for small-to-medium marketing agencies trying to compete and scale. Generative AI makes it possible for these agencies to produce quality content quickly and efficiently, ensure consistency in tone and style, generate ideas and inspiration, improve content quality over time, and so much more.
As AI technology advances, we can expect to see even more innovative content creation solutions that will further empower marketing agencies. To learn more, check out our built-in AI Assistant.
