Duda vs. Brizy: Which is best for building sites at scale?

The ability to effectively scale up production without sacrificing quality or client experience is what separates a successful digital agency company from a stunted business endeavor. Unless you’re comfortable with only ever maintaining a few web design clients and being constantly bogged down with their every demand and problem, increasing the bandwidth of your agency is probably the single most important focus any digital marketing entrepreneur can have.

To accomplish this goal, it’s crucial to invest in the right type of tools that are designed from the ground up to support an expanding team and client base—which brings us to the topic at hand.

Duda and Brizy are both white label website builder solutions intended for users who design sites professionally and sell them to clients; but there are significant differences between the two platforms and the philosophies behind their feature sets.

In this post, we’ll take an in-depth look at each platform, examining everything from design capabilities to client-facing tools, AI assistance, pricing tiers, support resources, eCommerce options, third-party app integrations, and team roles and permissions are on the table.

By the end, you should come away with a solid idea of which platform is the right one to support your agency and clients.

Platform overviews

Before we break down each platform to get a good look at the nuts and bolts that make them tick, let’s check out what things look like from 30,000 feet.

Duda

Launched in 2009, Duda has been a favorite platform of digital marketers and web design professionals from the jump. Over the years, the company has consistently created innovative tools (e.g., AI Stack, Custom Widget Builder, Core Web Vitals optimization, etc.) that help web pros adhere to the latest and greatest web design trends and best practices, while also addressing the key needs of growing agencies with features designed to streamline day-to-day operations and client interactions.

Duda provides agencies with a vast amount of flexibility in both design and development, while ensuring that websites built on the platform are secure, optimized by default to rank as well as possible in both traditional (e.g., Google) and AI-generated searches (e.g., ChatGPT), and have a guaranteed 99.5% uptime via hosting on AWS with no limit on bandwidth or storage.

Additionally, Duda places a special focus on site speed and performance, along with seamless integration with third-party solutions, to make sure every website built on the platform has the best chance possible of converting customers for an agency’s clients.

The platform can accommodate nearly every website-building workflow under the sun. From a full DIY experience under an agency’s brand that allows clients to create and manage their own sites to a bespoke offering in which a team of professionals build and administer everything on a client’s behalf, Duda is an ideal solution.

Brizy

Released in 2018, Brizy began as a page builder designed to lower the learning curve and increase ease of use for developers and designers working with WordPress. Since then, it has expanded its offering to include a dedicated app for building Shopify landing pages and a cloud-based system for building full sites hosted on AWS.

The platform’s big boast is that it allows web professionals to easily move client projects back and forth across WordPress and its cloud solution, which they refer to as a “multi platform” environment.

Brizy offers a white label option, integration with eCommerce solutions like WooCommerce, and integrations with marketing tools such as Hubspot and MailChimp.

Feature breakdowns for Duda & Brizy

Now that we’ve taken a look at the overarching highlights of each platform, let’s get a little more granular and check out how the various features and offerings of the two stack up.

Here is a quick reference list for what we’re looking at:

Design Capabilities
Client-facing Tools
AI Assistance
Pricing
Support Resources
eCommerce Option
Third-party App Integrations
Team Roles & Permissions

1. Design capabilities

Duda offers a wide range of design capabilities natively inside its platform. An intuitive WYSIWYG editor, dozens of drag-and-drop widgets, access to global design settings, animations, a content library, millions of free and premium images, and pre-designed site sections are all included with every pricing tier. Duda also provides a massive library of templates that provide excellent jumping-off points, or users can create designs entirely from scratch. Whether you choose to use a template or start from zero, Duda enables users to save their own site designs for duplication and reuse later.

Brizy offers two drastically different ways of designing websites, which means the platform’s capabilities heavily depend on which one you choose.

Brizy WordPress allows for fairly easy editing with a drag-and-drop website builder, but with fewer native widgets than can be found in the Duda platform. Users also have access to global fonts and colors. Beyond these fairly basic tools, web professionals using Brizy are free to purchase what they need from the WordPress Plugin Directory.

Brizy Cloud offers a similar experience, but is slightly more limited when editing elements such as headers and footers, and is more restrictive with dynamic content and custom fields.

2. Client-facing tools

When it comes to client management, Duda offers a far and away more comprehensive set of built-in tools tailored for agencies. The platform includes features like automated client billing with white-label invoices, granular permission settings down to widget-level access, and client-facing content collection forms that streamline onboarding. Duda also offers inline commenting for live site previews and automated analytics reporting. And to round things out, the platform offers full white-label branding options, so clients will only know an agency is using Duda if they want the clients to know. These tools give agencies complete control over client relationships .

Comparatively, Brizy is much more limited. In Brizy Cloud, agencies can create client workspaces, invite team members with defined roles (Viewer, Editor, Designer, Manager), and leverage white-label options at higher tiers. But Brizy lacks native billing tools, detailed onboarding workflows, and custom permission settings that can be found in Duda. For freelancers and small teams, this more restricted toolset may be sufficient, but lacks the scalability an agency would receive with the Duda platform.

3. AI assistance

Though there are obvious differences between Duda and Brizy, there may be no clearer area in which the two platforms are further apart than AI.

Duda provides a comprehensive stack of AI-powered tools that can be used as a complete system to transform the way agencies work.

From filling in site-wide meta data and alt text for images to creating copy and full-page designs, Duda’s AI Stack stands head and shoulders above not just Brizy, but most other website builders available today.

Duda even enables the creation of entirely new widgets using natural-language prompts and offers access to an MCP (Model Context Protocol) server. For those unfamiliar with MCPs, this incredibly powerful tool allows agencies to connect external AI assistants—like ChatGPT, Claude or any other LLM—to the Duda platform directly. This, in turn, means agencies can tell their favorite LLM to do things like “create a new product page with images and SEO text” or “update all service pages with fresh meta descriptions,” and it would execute those tasks through Duda eliminating untold amounts of grunt work. Wild, right?

Brizy Cloud does allow for AI-generated site creation based on minimal business info, but does not come even close to the broad range of capabilities Duda’s AI Stack provides. And these AI-powered tools are even more limited in Brizy WordPress.

4. Pricing

When it comes to pricing, Duda and Brizy take two very different approaches.

Duda’s model is subscription-based and designed specifically with agencies in mind, offering various tiers that scale as a client base grows. Plans start at $19/month for a single site and go up to $149/month for a white-label solution (when paid for annually). Each plan includes hosting, security, AI-powered site and SEO assistants, and client management tools, with additional features included in each higher tier. This makes it a great, cost-effective all-in-one option for professionals who want an advanced website platform that requires minimal maintenance.

Brizy Cloud starts at $19/month for one website and $69/month for up to 10, with additional eCommerce add-ons ranging from $14 to $70/month depending on product limits.

Brizy WordPress is licensed per site, starting around $60/year, which can be cost-effective for freelancers or small teams already managing their own hosting. However, this does not include the cost of purchasing necessary plugins, which can add up quickly.

So while Brizy may seem more budget-friendly upfront, the fact that Duda’s bundling of products and services means it can save agencies a lot of time and overhead costs as they grow.

5. Support resources

Duda is well-known in the web design industry for its award-winning customer support and success team. Support services and a self-help portal are available for every pricing tier, with additional levels of support unlocked with more advanced plans. In addition to basic email support, Duda also offers priority email, chat and phone support to customers on its Agency and White Label plans, and 24/7 VIP support to enterprise organizations on a Custom plan.

Brizy Cloud provides email support for Agency plans and above with chat support enabled for enterprise plans. Brizy WordPress provides email support to Freelance plans and above with a dedicated success manager added for those on the Enterprise plan.

6. eCommerce options

Duda’s native eCommerce solution provides agencies with a wide range of offerings for their clients looking to sell online. The platform supports product catalogs with advanced product variants, automated tax calculations, multiple payment gateways like Stripe, PayPal, and Square, and robust shipping integrations with delivery zones and pickup options. Powerful customization tools are also included, allowing full control over product pages, checkout flows, and SEO settings. eCommerce marketing features, like abandoned cart emails and discount codes, can also be provided. Lastly, Duda’s provides agencies with the option to give their clients access to the backend of their online store, so they can update product listings on the fly, without allowing them to touch any other part of the site.

Brizy Cloud, on the other hand, provides its eCommerce offering via an add-on powered by Ecwid. It provides easy store setup, customizable cart and checkout templates, and tiered pricing based on product limits, which may appeal to clients with small- to medium-sized businesses that want to start selling online quickly. While Brizy does offer PayPal integration and basic shipping/tax settings, it lacks advanced scalability that Duda delivers.

Brizy also offers WooCommerce and Shopify plugins for creating eCommerce sites and landing pages, but the trade off is you don’t get the full functionality for designing other types of pages that you otherwise would with the Brizy platform.

This makes Duda a stronger fit for both small- and medium-sized companies looking to grow their business through an online store, and larger operations that need more eCommerce functionality and flexibility.

7. Third-party app integrations

Duda provides a curated App Store that enables web professionals to easily integrate best-in-breed technologies into their clients’ websites. This marketplace model is highly beneficial for agencies because it allows them to offer a range of third-party solution options to clients, along with the added surety that what they are presenting has been thoroughly vetted by the Duda team. Agencies also benefit from connectors to CRMs and marketing automation platforms such as HubSpot, ActiveCampaign, and Mailchimp, as well as APIs for building custom integrations.

Brizy Cloud, however, has some significant limitations when it comes to third-party app integrations, with only a total of 25 across four categories (email marketing, WordPress tools, media and fonts.

Brizy WordPress does have the advantage of tapping into the wider WP plugin ecosystem for SEO, security, and other add-ons, but as many agency owners and digital marketing professionals know, the Plugin Directory is a bit of a wild west and plugins need to be paid for and managed on an individual basis.

8. Team roles & permissions

Last, but certainly not least, let’s take a good look at one of the most important feature sets that can impact the performance of any web design or digital marketing agency: team collaboration tools.

Duda delivers a robust set of features that are specifically designed to help agencies and larger teams streamline production and shorten revision cycles. This includes predefined roles like Admin, Designer, Blogger, and Store Manager, each with specific permissions that control who can edit, publish, or manage different areas of a site. Agencies using the platform can also create custom roles to fine-tune access, ensuring every member of a team has the right level of responsibility without overlap. All permissions span across every site in the account, simplifying management when handling multiple clients. On top of that, Duda offers inline commenting so team members can leave important feedback in a visual manner, helping streamline communication and speed up approvals.

Brizy keeps collaboration simple with unlimited team members at no extra cost in Brizy Cloud. Roles such as Owner, Designer, or Editor apply to all projects in a workspace. And in its WordPress version, Brizy relies on the platform’s native user roles. It’s a straightforward setup that works well for smaller teams, though it offers less flexibility and lacks the ability to customize permissions by role.

Conclusion

Though Duda and Brizy are both white label website builders with feature sets geared specifically towards supporting web design and digital marketing agencies, they have very different practical applications.

When an agency has a small team building relatively simple websites for just a few clients, Brizzy can be an excellent option. But the minute you look at scalability, Duda clearly pulls ahead. Its advanced team collaboration tools, customizable client permissions, robust eCommerce options and design capabilities, powerful AI Stack, competitive pricing and more, make it the ideal web design platform for agencies that are constantly taking on new clients and hyper-focused on pumping out quality websites as fast as possible.

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Core web vitals: What agencies need to know in 2026

By Shawn Davis • April 1, 2026

Core Web Vitals aren't new, Google introduced them in 2020 and made them a ranking factor in 2021. But the questions keep coming, because the metrics keep changing and the stakes keep rising. Reddit's SEO communities were still debating their impact as recently as January 2026, and for good reason: most agencies still don't have a clear, repeatable way to measure, diagnose, and fix them for clients. This guide cuts through the noise. Here's what Core Web Vitals actually measure, what good scores look like today, and how to improve them—without needing a dedicated performance engineer on every project. What Core Web Vitals measure Google evaluates three user experience signals to determine whether a page feels fast, stable, and responsive: Largest Contentful Paint (LCP) measures how long it takes for the biggest visible element on a page — usually a hero image or headline — to load. Google considers anything under 2.5 seconds good. Above 4 seconds is poor. Interaction to Next Paint (INP) replaced First Input Delay (FID) in March 2024. Where FID measures the delay before a user's first click is registered, INP tracks the full responsiveness of every interaction across the page session. A good INP score is under 200 milliseconds. Cumulative Layout Shift (CLS) measures visual stability — how much page elements unexpectedly move while content loads. A score below 0.1 is good. Higher scores signal that images, ads, or embeds are pushing content around after load, which frustrates users and tanks conversions. These three metrics are a subset of Google's broader Page Experience signals, which also include HTTPS, safe browsing, and mobile usability. Core Web Vitals are the ones you can most directly control and improve. Why your clients' scores may still be poor Core Web Vitals scores vary dramatically by platform, hosting, and how a site was built. Some of the most common culprits agencies encounter: Heavy above-the-fold content . A homepage with an autoplay video, a full-width image slider, and a chat widget loading simultaneously will fail LCP every time. The browser has to resolve all of those resources before it can paint the largest element. Unstable image dimensions . When an image loads without defined width and height attributes, the browser doesn't reserve space for it. It renders the surrounding text, then jumps it down when the image appears. That jump is CLS. Third-party scripts blocking the main thread . Analytics pixels, ad tags, and live chat tools run on the browser's main thread. When they stack up, every click and tap has to wait in line — driving INP scores up. A single slow third-party script can push an otherwise clean site into "needs improvement" territory. Too many web fonts . Each font family and weight is a separate network request. A page loading four font files before rendering any text will fail LCP, especially on mobile connections. Unoptimized images . JPEGs and PNGs served at full resolution, without compression or modern formats like WebP or AVIF, add unnecessary weight to every page load. How to measure them accurately There are two types of Core Web Vitals data you should be looking at for every client: Lab data comes from tools like Google PageSpeed Insights, Lighthouse, and WebPageTest. It simulates page loads in controlled conditions. Lab data is useful for diagnosing specific issues and testing fixes before you deploy them. Field data (also called Real User Monitoring, or RUM) comes from actual users visiting the site. Google collects this through the Chrome User Experience Report (CrUX) and surfaces it in Search Console and PageSpeed Insights. Field data is what Google actually uses as a ranking signal — and it often looks worse than lab data because it reflects real-world device and connection variability. If your client's site has enough traffic, you'll see field data in Search Console under Core Web Vitals. This is your baseline. Lab data helps you understand why the scores are what they are. For clients with low traffic who don't have enough field data to appear in CrUX, you'll be working primarily with lab scores. Set that expectation early so clients understand that improvements may not immediately show up in Search Console. Practical fixes that move the needle Fix LCP: get the hero image loading first The single most effective LCP improvement is adding fetchpriority="high" to the hero image tag. This tells the browser to prioritize that resource over everything else. If you're using a background CSS image for the hero, switch it to anelement — background images aren't discoverable by the browser's preload scanner. Also check whether your hosting serves images through a CDN with caching. Edge delivery dramatically reduces the time-to-first-byte, which feeds directly into LCP. Fix CLS: define dimensions for every media element Every image, video, and ad slot on the page needs explicit width and height attributes in the HTML. If you're using responsive CSS, you can still define the aspect ratio with aspect-ratio in CSS while leaving the actual size fluid. The key is giving the browser enough information to reserve space before the asset loads. Avoid inserting content above existing content after page load. This is common with cookie banners, sticky headers that change height, and dynamically loaded ad units. If you need to show these, anchor them to fixed positions so they don't push content around. Fix INP: reduce what's competing for the main thread Audit third-party scripts and defer or remove anything that isn't essential. Tools like WebPageTest's waterfall view or Chrome DevTools Performance panel show you exactly which scripts are blocking the main thread and for how long. Load chat widgets, analytics, and ad tags asynchronously and after the page's critical path has resolved. For most clients, moving non-essential scripts to load after the DOMContentLoaded event is a meaningful INP improvement with no visible impact on the user experience. For websites with heavy JavaScript — particularly those built on frameworks with large client-side bundles — consider breaking up long tasks into smaller chunks using the browser's Scheduler API or simply splitting components so the main thread isn't locked for more than 50 milliseconds at a stretch. What platforms handle automatically One of the practical advantages of building on a platform optimized for performance is that many of these fixes are applied by default. Duda, for example, automatically serves WebP images, lazy loads below-the-fold content, minifies CSS, and uses efficient cache policies for static assets. As of May 2025, 82% of sites built on Duda pass all three Core Web Vitals metrics — the highest recorded pass rate among major website platforms. That baseline matters when you're managing dozens or hundreds of client sites. It means you're starting each project close to or at a passing score, rather than diagnosing and patching a broken foundation. How much do Core Web Vitals actually affect rankings? Honestly, they're a tiebreaker — not a primary signal. Google has been clear that content quality and relevance still dominate ranking decisions. A well-optimized site with thin, irrelevant content won't outrank a content-rich competitor just because its CLS is 0.05. What Core Web Vitals do affect is the user experience that supports those rankings. Pages with poor LCP scores have measurably higher bounce rates. Sites with high CLS lose users mid-session. Those behavioral signals — time on page, return visits, conversions — are things search engines can observe and incorporate. The practical argument for fixing Core Web Vitals isn't just "because Google said so." It's that faster, more stable pages convert better. Every second of LCP improvement can reduce bounce rates by 15–20% depending on the industry and device mix. For client sites that monetize through leads or eCommerce, that's a revenue argument, not just an SEO argument. A repeatable process for agencies Audit every new site before launch. Run PageSpeed Insights and record LCP, INP, and CLS scores for both mobile and desktop. Flag anything in the "needs improvement" or "poor" range before the client sees the live site. Check Search Console monthly for existing clients. The Core Web Vitals report surfaces issues as they appear in field data. Catching a regression early — before it compounds — is significantly easier than explaining a traffic drop after the fact. Document what you've improved. Clients rarely see Core Web Vitals scores on their own. A monthly one-page performance summary showing before/after scores builds credibility and makes your technical work visible. Prioritize mobile. Google uses mobile-first indexing, and field data shows that mobile CWV scores are almost always worse than desktop. If you only have time to optimize one version, do mobile first. Core Web Vitals aren't a one-time fix. Platforms change, new scripts get added, campaigns bring in new widgets. Build the audit into your workflow and treat it like any other ongoing deliverable, and you'll stay ahead of the issues before they affect your clients' rankings. Duda's platform is built with Core Web Vitals performance in mind. Explore how it handles image optimization, script management, and site speed automatically — so your team spends less time debugging and more time building.

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