By Nahla Davis & Russ Jeffery
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November 14, 2021
New websites pop-up every day, and updates are always being rolled out to improve user experience. It’s important to recognize that search engines aim to create the best user experience, so if your site does not fit their criteria, it’ll be less likely to show up during a search. Search engines use crawlers to detect viable webpages. They pick up on trending searches and use keywords to find websites to comb through. If the algorithm finds a worthy page, it will be indexed, but that’s only the first part of the process. Other criteria will need to be met to rank where your page will show up during searches. There are many ways to enhance your URL , and the following checklist will help you to renew your website for search engine optimization (SEO).