Modern marketing is powered by data, especially on the web. End-user interactions can be monitored, analyzed, and reacted to in ways that drive conversions and grow businesses. McKinsey confirms this in their research by discovering that companies who make extensive use of customer analytics are more likely to outperform their competitors in terms of both acquisition and retention. This conversation is about companies, though—what about SMBs?
Advanced digital marketing techniques, like retargeting ads and email marketing triggers, can seem out of reach for most SMBs. Even a tool as basic as a CRM might introduce too much overhead for these businesses to handle. That doesn’t mean these businesses wouldn’t like to use these tools. In fact, 73% of SMBs worldwide have expressed concern about their current marketing strategies. With that in mind, how can your agency step in and save the day?
For many SMBs, the inability to execute on advanced digital marketing techniques comes down to two factors; a lack of expertise, a lack of time, or, often, both. Your agency can lend the expertise, but what about the time? You likely can’t afford to dedicate staff time to manage their incoming data, and neither can they. That’s where automation comes in.
Connectors, powered by Albato, enable websites built on Duda to communicate directly, and in real-time, with third-party tools like Hubspot and Mailchimp. Using this deep level of integration, your agency can completely automate the transfer of data between your clients’ website and their preferred tools.
Imagine a world where leads are recorded in Hubspot immediately upon the completion of a form or the purchase of a product. Where an email is sent via Mailchimp to a contact after certain triggers are met. Where a Slack is sent to a business owner after a customer submits an inquiry. Connectors enable all of this, and more.
This deep level of hands-free integration transforms your clients’ site into a productivity machine that helps them retain customers, cross-sell products, and more. Frankly, it unlocks an entirely new tier of marketing that was once unattainable. More importantly for you, however, is that it also unlocks brand new upsell opportunities.
Many agencies offer other services in addition to website creation, and why wouldn’t they? A website is just one of many pillars supporting a business’s marketing strategy, albeit an important one. However, instead of a separate service, what if it was a complimentary one?
Websites already exist to support many existing marketing strategies. Landing pages, for example, are often built as the final conversion engine for PPC campaigns. However, your clients’ website can offer so much more.
Using connectors, you can create high-functioning websites that facilitate entirely new tiers of marketing and organic outreach. A tier that you can, of course, upsell to clients. Using customer data collected from purchases and form submissions, for instance, you can offer your clients robust email marketing services. You can also use customer data to upsell retargeting ads, perhaps reminding one-time buyers to return for additional purchases with a coupon.
With business formation on the rise, the competitive landscape for your clients has never been so tough. They need as much help as they can get to stand out from the crowd, help your agency can give them. Thankfully, getting started is easy. Connectors are natively supported by Duda, meaning there’s no need for additional login information to communicate with your clients’ favorite third-party tools.
Do you have automation ideas you’re excited to try, but your favorite tool doesn’t yet have a connector? Let us know!
