A good eCommerce promotion gives shoppers a reason to buy more, buy sooner, or discover something new. And the right offer can have a measurable impact on sales.
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2026 study of 89 US online retailers found that the first promotional event in a quarter was associated with a 14.2% increase in revenue per visitor compared to periods without promotions. And according to the
National Retail Federation, more than half of shoppers planning to take advantage of Thanksgiving weekend sales in 2025 said they were drawn by deals too good to pass up.
For agencies managing eCommerce sites for small and midsize businesses (SMBs), the opportunity is clear. Your clients may know they want to run a back-to-school sale, a Black Friday promotion, or a holiday campaign. What they need is your expertise to choose an offer that fits their products and business goals.
Whether the goal is to increase order values, move seasonal inventory, or attract new shoppers, a well-planned promotion starts with knowing which offer to use and when.
Sometimes, a straightforward discount is all it takes to attract shoppers, especially when it applies to products they're already looking for.
Product discounts let your clients lower prices on specific products or categories without putting their entire catalog on sale. They can offer a percentage or fixed-amount discount, applied automatically at checkout or through a coupon code.
For example, back-to-school season is a great opportunity for a children's apparel retailer to attract shoppers with 20% off backpacks and school accessories. During the holidays, that same retailer could offer discounts on popular gift categories to appeal to shoppers looking for seasonal deals.
By focusing discounts on products shoppers want at specific times of the year, agencies can help their clients attract buyers, increase sales of seasonal merchandise, and protect margins on products that don't need a price cut.
For retailers selling apparel, stationery, electronics accessories, children's products, or other school-related merchandise, build a promotion around the products most relevant to the season.
Instead of simply advertising “20% off,” give the campaign a purpose shoppers can immediately understand: “Save 20% on back-to-school essentials through Sunday.”
In Duda, agencies can select specific products or entire categories for the promotion. Selecting a category includes products within its subcategories, while exclusions provide more granular control when certain products or variants shouldn't participate.
Best for: Seasonal sales, product launches, category promotions, and inventory clearance.
Buy X Get Y promotions give shoppers a reason to add more items to their carts while helping merchants increase order values and sell more products.
With these offers, your clients can reward shoppers for purchasing a minimum quantity of eligible products. For example, a children's apparel retailer could offer a third item free when shoppers buy two, or give 50% off a fourth item when they purchase three. Discounts can also apply across categories, encouraging shoppers to explore complementary products.
For agencies, the opportunity is to identify products customers are likely to buy together and create offers that encourage larger purchases. This approach can be especially useful for moving seasonal inventory or increasing sales of related products without discounting the entire store.
Imagine a client sells notebooks, art supplies, or children's basics that customers frequently buy in multiples. Instead of discounting every individual product, create an offer that rewards a larger purchase.
A “Buy two, get the third free” promotion gives customers an obvious reason to increase the quantity in their cart while keeping the campaign easy to communicate.
The same approach translates naturally into holiday promotions. A retailer selling small gifts, candles, beauty products, or accessories could encourage shoppers buying for several people to purchase additional items.
Best for: Frequently purchased products, replenishable goods, small gifts, complementary categories, and products customers commonly buy in multiples.
For some businesses, the biggest opportunity isn't getting customers to buy more of the same product. It's helping them see which products belong together.
Product bundle discounts let SMBs offer a discount when shoppers purchase a predefined group of products. A skincare business might combine several products into a complete routine. A photography retailer could offer savings on a camera and lens purchased together.
The promotional logic is useful for agencies because it starts with the client's catalog rather than the size of the discount.
Ask yourself, or your client, which products solve a bigger problem when they're purchased together?
An SMB selling school or office products might combine a backpack, lunch bag, and water bottle into a discounted bundle. An electronics retailer might build a study setup around several complementary accessories.
The offer gives shoppers the convenience of an obvious combination while creating an incentive to purchase the complete set.
For the holidays, the same tactic can become a gift bundle. A beauty client could combine complementary products into a self-care set, while a specialty food retailer might group products around a particular theme or recipient.
Bundles can also give agencies something more interesting to merchandise. Instead of building a campaign around a red sale badge, you can build a landing page or promotional section around the solution the bundle provides.
Best for: Complementary products, starter kits, routines, gift sets, and themed collections.
The right discount can do more than attract shoppers. It can encourage larger orders, reward loyal customers, or give people a reason to act on a specific offer.
With Duda, agencies can configure product discounts to apply automatically at checkout or through a coupon code. For example, a children's apparel retailer could share a back-to-school code like SCHOOL20 in an email campaign or promote a holiday offer across social media and landing pages.
Bulk discounts offer another way to encourage shoppers to buy more. A retailer could offer a better price when customers purchase multiple items, making this approach useful for increasing order sizes or moving inventory.
Discounts per customer can help merchants control how often shoppers use an offer. For example, limiting a promotion to one redemption per customer can help attract buyers while keeping promotional costs in check.
The key is to match the discount to the goal. Coupon codes work well for targeted campaigns, bulk discounts encourage larger purchases, and per-customer limits help manage redemption. When everyone qualifies for the same offer, an automatic discount can make checkout simpler.
Best for: Email and social campaigns, audience-specific offers, and promotions where a memorable campaign code supports the marketing.
Seasonality gives promotions something an evergreen discount often lacks: a natural deadline.
Duda's discount controls let agencies and clients specify start and end dates, making it possible to prepare promotions ahead of time rather than manually switching them on and off at precisely the right moment.
That opens up plenty of options across an SMB's promotional calendar.
For back-to-school, an agency could schedule an offer around the client's most important shopping window. During the holidays, campaigns could be planned around Black Friday and Cyber Monday, gift-buying periods, or shorter flash sales.
A deadline should be meaningful rather than manufactured. When an offer ends at a defined time, communicating that deadline helps shoppers understand when they need to make a decision.
Choose the products or category the client wants to promote, decide whether a percentage or fixed discount makes sense, and schedule the campaign for a clearly defined period.
Then make that timing consistent across the site and campaign creative. If the discount ends Monday night, for example, the promotional banner, landing page, email, and social campaign should tell the same story.
Best for: Black Friday and Cyber Monday, flash sales, product launches, seasonal events, and other time-bound campaigns.
Not every shopper needs to receive the same incentive for the promotion to work.
Duda also lets you configure minimum purchase requirements for discounts. Those requirements apply to the products included in the discount configuration, giving agencies more control over what customers need to buy to qualify.
This can be useful when the objective is to encourage a more substantial purchase rather than simply reduce the cost of an order the customer was already likely to place.
For an SMB, the right threshold will depend on its pricing, margins, and typical order behavior. Agencies don't need to make that business decision on the client's behalf, but they can help translate it into a functioning promotion once the client determines the appropriate offer.
Best for: Promotions designed to encourage larger qualifying purchases.
A successful promotion needs guardrails, too.
Duda allows businesses to set total usage limits as well as limits per customer. These controls can help clients define the boundaries of an offer before it launches.
For example, an SMB might want to make a special promotion available only for a limited number of redemptions or prevent a customer from repeatedly using the same offer.
For agencies, this is an important part of campaign setup that can easily get overlooked when attention is focused on the creative. Before launching, confirm not just what the discount is but also how often it can be redeemed and how long it should remain available.
Best for: Limited promotions and offers where clients want greater control over redemption.
Choosing the right promotion starts with understanding what your client wants to achieve.
For seasonal merchandise, a product or category discount can help attract shoppers looking for specific items. Buy X Get Y offers can encourage customers to purchase more, while product bundles make it easier to sell complementary items together.
Coupon codes work well for campaigns promoted through email, social media, or other marketing channels. And when timing matters, scheduled discounts let you plan promotions around key shopping dates without having to activate or end them manually.
As an agency, you can help clients choose the right offer based on their products, customers, and business goals. This gives you an opportunity to provide strategic guidance while your clients focus on running their businesses.
Back-to-school and holiday sales are just two opportunities to help your clients grow their eCommerce sales. Product launches, seasonal demand, local events, and inventory changes can all create reasons to run promotions throughout the year.
Work with your clients to build a promotional calendar around these opportunities. For each campaign, identify the business goal, products to promote, discount type, timing, and marketing channels. Planning ahead gives you more time to choose the right offers and coordinate campaigns across the store, email, and social media.
A year-round promotional strategy also gives agencies a way to provide ongoing value beyond launching an eCommerce site. By helping clients plan and manage campaigns that support their business goals, you can play a more active role in growing their online sales.
Duda's expanded discount capabilities give agencies more ways to help clients attract shoppers, increase order values, and drive seasonal sales. Whether it's a back-to-school promotion, a Buy X Get Y offer, or a scheduled Black Friday campaign, you can tailor discounts to each client's products and business goals.
You can create and manage promotions under Sales > Discounts in the store's site dashboard, with options to control eligible products, discount amounts, coupon codes, timing, usage limits, and purchase requirements.
With more flexibility to create targeted offers, you can help your clients make the most of every promotion—and give shoppers a compelling reason to buy.
