In launching this survey of 754 SMBs, Localogy and Duda’s goals were to define and delineate small and medium-sized businesses’ (SMBs’) sentiments on AI’s use in their business operations.

Key questions we sought to answer include:

• Who is adopting AI? What factors and benefits drive them towards it?
• Is it the buzz around AI or its benefits, such as automation and time savings?
• When is using the term “AI” to market SMB SaaS tools strategically relevant, and when is it extraneous or even counterproductive?

Knowing answers to these questions can help SMB SaaS vendors and agencies position their products accordingly.