About Us Page Essentials, Examples & Templates

August 12, 2020
0 minute read

One of the most important, yet underrated, pages on an entire website is the About Us page, particularly for small and medium-sized business (SMBs). The About Us page is one of your best chances to create a meaningful connection with a site visitor that builds confidence in the potential customer and lays the foundation of a solid business relationship. 


In this blog post, we’ll outline what an About Us page is, a few of the most important elements of an About Us page, show off some awesome About Us page examples, and highlight a few of the beautiful About Us page templates that are available on Duda's
website builder.

What is an About Us page?

In its most basic sense, an About Us page is a website owner’s personal/professional story portrayed in an interesting and engaging way. An About Us page is normally made up of all kinds of elements that help tell this story including video components, paragraphs of text, photos, illustrations, graphs, timelines and anything else that communicates to the visitor something essential to know about the site owner. 


Who looks at an About Us Page?

When designing and creating the content for an About Us page, it should be assumed that any potential visitor to the site may end up landing on it. Maybe they're looking to buy a single product and want to feel like they can trust the seller. Maybe they’re looking for a specific service and want to know if the company they’re hiring has the expertise to get the job done. Or maybe they’re looking for an ongoing service provider for more of a partnership relationship. Any of these motivations, and more, can lead a site visitor to check out an About Us page. 

The content of an About Us page should communicate a comprehensive view of the best aspects of a small business owner with as much detail as possible (without boring/overwhelming the audience).

What should go on an About Us page? 

As every About Us page will be unique to the small business it represents, there is no perfect recipe of content that should be added to it; however, there are some almost universally applicable items you may want to consider. 


These include:

  • 
    The name of the small business
  • The location of the business
  • A brief description of what the small business does
  • A list of specialized products or services
  • A bit of the SMB’s history
  • Who the small business serves 
  • Any important facts and figures (e.g. number of customers served) 
  • Company mission statement or philosophy
  • A contact form
  • FAQs

Where should I add links to my About Us page on my website?

Given how much rich information about a business an About Us page can contain, it can be considered one of the most important pages of the entire site and should be treated appropriately. Most websites include the About Us page in the main navigation that appears at the top or side of a site. If you’re using a template to create a website, it’s more than likely the About Us page will be included in the main navigation by default. It’s also a best practice to place a link to a business’s About Us page in the footer of any page on a website (unless it’s a landing page).

About Us Page Templates & Examples

Now that we’ve been through the basics of what makes up an About Us page, let’s look at some great About Us page templates and some strong About Us page examples.

About Us Page Template #1 — Painter

A website displayed on a laptop, tablet, and cell phone. It's the About Us page of a painter website

Duda's Painter website template offers an excellent layout option for an About Us page that highlights a small business's story right at the top of the page.

About Us Page Template #2 — Digital Agency

A website displayed on a laptop, tablet, and cell phone. It's the About Us page of a digital agency website

Duda's Digital Agency template About us page template demonstrates the importance of highlighting the individual members of a small business's team .

About Us Page Template #3 — Plumber


A website displayed on a laptop, tablet, and cell phone. It's the About Us page of a plumber website

If a business is looking to build consumer confidence, it helps to provide numbers on how many customers have been helped to date. This is why Duda's Plumber template includes built-in elements that display these numbers to the public.

About Us Page Example #1 — Amazing Africa

About Us page of the travel company Amazing Africa with the title

Amazing Africa displays a comprehensive About Us page that highlights the various teammates that work for the company.

About Us Page Example #2 — Brass + Blade

About Us page of the company Brass + Blade Leather Goods

Brass + Blade Leather Goods' About Us page demonstrates the importance of communicating a meaningful story to customers.

About Us Page Example #3 — L'Agence

About US page of L'Agence event planning company

L'Agence is an event planning company in Israel that uses its About Us page to display the types of services it provides.

Final Notes on About Us Pages

About Us pages are one of the most significant pages on any website. Though there is no perfect formula for putting one together, we've provided some fantastic examples that display how to present some of the elements that are universal to every business's (e.g. name of business, who the business serves, company history, services provided, etc.) About Us page.

We hope these templates, site examples and notes will provide a strong jumping off point for any SMB owner or digital marketing professional that is looking to create an About Us page that strengthens consumer confidence and generates more sales.

Related Posts

A purple sign that says https://shop on it
By Renana Dar April 15, 2025
In this blog, we uncover the unknown world of subdomains, explaining what a subdomain is and how it works, the benefits of using a subdomain, common use cases for subdomains, the difference between a subdomain and a subdirectory, how subdomains impact SEO (with insights from Google’s John Mueller) and step-by-step instructions to add a subdomain to your Duda website.
A screenshot of a website showing a dashboard and new arrivals.
By Shawn Davis April 3, 2025
Build websites instantly with Duda's Instant Sites! Learn how to leverage the API, Connected Data, and Templates for scalable website creation and simplified data management.
By Shawn Davis March 27, 2025
If you work with patient information in the United States, you’re likely very, very familiar with HIPAA. What you might not be so confident about, though, is how it impacts your website. Thankfully, it’s not as scary as it seems.
Show More

Did you find this article interesting?


Thanks for the feedback!
A screenshot of a plumber's website with a
By Renana Dar May 5, 2025
Many SMBs still hesitate to embrace eCommerce. As the agency partner, you have the opportunity to tear down the perceived walls of eCommerce and show clients how eCommerce can make their business more efficient, accessible, and profitable. Read all about it!
A computer screen with a graph on it and a purple background.
By Santi Clarke April 24, 2025
Learn how platform ecosystems drive revenue and why they are essential for the growth of SaaS businesses.
By Santi Clarke April 24, 2025
One of the greatest challenges for SaaS platforms is keeping users engaged long-term. The term “stickiness” refers to a product's ability to retain users and make them want to return. In the context of SaaS platforms, creating a sticky product means that users consistently find value, experience seamless interactions, and continue using the product over time. The following are 7 practical strategies you can take to improve the stickiness of your SaaS solution. 1. Offer websites that help customers build their digital presence One of the most effective ways to make your SaaS platform sticky is by offering websites to your users. Many businesses today need an online presence, and by providing a platform where your customers can easily build and manage their websites, you increase their reliance on your product. When you offer users a website-building solution, you’re helping them create something foundational to their business. Websites, in this case, aren’t just a tool—they become a part of their identity and brand. This deepens their engagement with your platform, as they need your product to maintain and update their site, ultimately making them less likely to churn. Plus, websites naturally encourage frequent updates, content creation, and customer interactions, which means your users will return to your platform regularly. When you can give your users the tools to create something so essential to their business, you make them more dependent on your platform. This creates a higher barrier to exit, as migrating a fully built website to another service is no small task. In fact, websites are some of the stickiest products you can sell, so adding them to your product portfolio can be one of the best decisions you can to keep your customers using your technology for the long haul. 2. Deliver continuous value through product innovation The key to keeping users coming back to your SaaS platform is ensuring that they consistently see value in it. This means not only meeting their immediate needs but also evolving to address their growing demands. Constant product innovation is essential for keeping your users satisfied and invested in your platform. One way to achieve this is through regular updates that add new features or improvements based on user feedback. A SaaS platform that evolves with its users will keep them engaged longer, making it harder for competitors to steal their attention. Encourage user feedback and prioritize updates that create tangible improvements. This creates an ongoing relationship with your users, which boosts stickiness. 3. Offer a multi-product solution Another powerful way to increase your platform’s stickiness is by offering a suite of products or features that integrate well together. When your users adopt multiple products, they are more likely to stay because they become embedded in your ecosystem. The benefits of this strategy are clear. Research shows that once users adopt more than one product, especially when they integrate >4 tools into their workflow, their likelihood of churn decreases significantly. This happens because the more a user integrates into your suite of products, the harder it is for them to switch to a competitor. These users have invested time in learning your ecosystem and rely on it for their day-to-day operations, making it much harder for them to make the switch. 4. Create a personal connection with your users Human connection is one of the most powerful drivers of user retention. People don’t want to feel like they’re using a cold, faceless platform. By offering exceptional customer support, personalized communication, and community engagement, you build a relationship with your users that goes beyond the product itself. Make sure your support team is responsive, knowledgeable, and empathetic. You can also consider offering tailored onboarding experiences to ensure users understand how to make the most of your platform. When users feel like their success matters to you, they are more likely to remain loyal. 5. Leverage data to personalize the user experience Using data to drive personalization is another strategy that can significantly increase the stickiness of your platform. By tracking user behavior and usage patterns, you can tailor the experience to each individual user’s needs. This could mean recommending features they haven’t yet explored or sending them reminders about tools they may not be fully utilizing. Personalization gives users the feeling that the platform was designed specifically for them, making it harder to walk away from. By demonstrating that you understand their unique needs, you can build a stronger connection and ultimately increase retention rates. 6. Focus on seamless integrations and API capabilities To further increase stickiness, consider expanding your product’s ability to integrate with other tools your users already rely on. Whether it’s email marketing software, CRM systems, or social media management tools, seamless integrations add tremendous value by making it easier for users to incorporate your platform into their existing workflows. The more your product can work in tandem with other popular tools, the more indispensable it becomes. In fact, users who depend on integrations are less likely to churn since their entire ecosystem is tied to your platform’s functionality. 7. Encourage user advocacy and community building User advocacy is another powerful tool in building a sticky product. When users feel a sense of community or even ownership over the platform, they become your most passionate promoters. Encourage your users to share their success stories, join community forums, or contribute to product development through beta testing or feedback loops. A thriving user community not only increases user engagement but also creates a sense of loyalty. When users are part of something larger than themselves, they are more likely to remain committed to your platform, reducing churn and increasing lifetime value. Create deep, lasting customer relationships Making your SaaS platform sticky is all about creating a deep, lasting connection with your users. This requires building a platform that continuously delivers value, creating a seamless and personalized experience, and integrating features that keep users coming back. By focusing on product innovation, offering a multi-product ecosystem, and fostering strong user relationships, you’ll be well on your way to reducing churn and boosting user retention. Stickiness isn’t just a nice-to-have; it’s essential for long-term success. Focus on creating a platform that users can’t imagine living without, and you’ll see them stick around for the long haul.
Show More

Latest posts